Pomellato welcomes internationally acclaimed actress Hande Erçel as its new Brand Ambassador. The award-winning Turkish star brings her artistic sensibility and natural elegance to the Maison, embodying the understated sophistication that has defined Pomellato since 1967.
Known for her multifaceted talent as both an actress and artist, Erçel’s creative spirit perfectly aligns with Pomellato’s artistic vision. “As an artist before becoming an actress, I view the world through a creative lens, finding inspiration in nature, places, and people. Wearing Pomellato feels like wearing art – each piece tells a story of craftsmanship and creativity that resonates deeply with my artistic soul,” says Erçel.
Her effortless grace and authentic approach to self-expression mirror Pomellato’s philosophy of refined style. Beyond her artistic achievements, Erçel is passionate about women’s empowerment, making her a natural choice for a Maison dedicated to celebrating and supporting women since its founding.
“Hande Erçel represents a new generation of creative voices who understand that true luxury lies in authenticity and freedom of expression,” says Sabina Belli, CEO of Pomellato. “Her genuine passion for the arts and dedication to empowering women perfectly embody our values.”
In this exclusive shoot for the new collaboration, Hande is featured in a beautiful portrait wearing her favorite pieces from the Pomellato’s iconic Nudo collection. Joining fellow Brand Ambassadors Philippine Leroy-Beaulieu, Pilar Fogliati and Benedetta Porcaroli, Erçel represents Pomellato’s values of creative independence, authentic self-expression, and female empowerment.
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