For Prada, the past is not a place to dwell in, but a resource to be reshaped. Driven by dialogue and research, heritage deconstructs and recomposes itself, transforming into change.
Chocolate, an iconic and distinctive shoe, embodies the evolution of the artisanal men’s loafer, an archetype that has belonged to Prada’s universe since the 1990s. It represents the synthesis of a design language that redefines classicism through a modernist and industrial gaze: the encounter between craft and innovation.
Its name draws inspiration from the welt — the edge that outlines the shoe’s profile — crafted using a distinctive rotellatura technique. In Chocolate, the rhythm of the imprinted marks becomes broader and more regular, evoking the geometric surface of a chocolate bar: a technical gesture transformed into visual identity.
The silhouette is defined by generous volumes and an architectural construction of the upper, higher and more structured, concealing an internal elastic that ensures a comfortable and functional slip-on fit. The result is an essential, unisex shape with a confident presence, merging practicality with modernity.
The Prada triangle logo, historically reserved for leather goods, finds a new placement here. Applied to the upper, it becomes both a sign of belonging and a reinterpretation of the brand’s visual codes. Structural innovation complements aesthetic evolution: Chocolate features an ultra-light rubber sole, the outcome of technology borrowed from sports footwear and reimagined for a design with a classical soul.
Originally introduced in polished brushed leather, Chocolate evolves through a range of new materials and chromatic variations that expand its personality and versatility. The brushed leather version explores an extended palette of tones and reflections, rethinking the concept of shine with contemporary approach. Suede introduces a softer, more tactile dimension, while animalier and crocodile prints add intensity and experimentation, highlighting the dialogue between craftsmanship and industrial precision.
Through these transformations, Chocolate affirms its nature as a dynamic and emblematic object: a classic in continuous evolution, attuned to the language of the present yet faithful to its original strength.
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