Stepping into the role of The Duchess, Emily Atack is the star of Agent Provocateur’s SS26 Campaign, captured by acclaimed photographer Claire Rothstein, under the creative direction of Sarah Shotton and stylist Karen Langley.
The SS26 campaign brings to life the refined elegance of British aristocratic glamour, reimagined through the scandalous, indulgent rhythms of countryside living in the late 1980s, with the collection itself having grown from Sarah’s ongoing love-affair with the ‘Great North’, where she was born, and a Jilly Cooper “bonkbuster” revival – polka dots, florals and PVC a-plenty.
Sarah Shotton commented: “I was up North when Rivals came out, with its brilliant cast & costumes, and I just fell in love with all things British, once again. SS26 is very late-1980s, it’s over the top and really fun, with lots of fabulous prints and fabrics. It’s one of my favourite collections in a long time. We needed someone bold, British and utterly gorgeous to bring it to life; it could only ever have been Emily for the campaign.”
A mother and one of the UK’s most-loved TV stars – best known for her roles in The Inbetweeners and Rivals – Emily embodies the spirit of the collection: feminine, playful and unapologetically risqué.
Emily Atack said: “I’ve always loved Agent Provocateur as a brand, but had no idea there was such an incredible, creative team bringing it all to life. From our first lunch meeting to a brilliantly fun afternoon in Soho trying on lingerie to our shoot day at Camfield Place, I not only felt like I was part of that team but also felt entirely happy about trusting the process. From start to finish this has been one of the most special projects I’ve worked on, and one I feel truly empowered by.”
Sarah added: “Shoot day was so much fun. Against the backdrop of the most glorious thirteenth-century, Italianate country manor – we really camped it up, with Emily and Claire both being up for it all, even a tractor in the rain! For SS26, we’re about as fabulously British as they get!”
Shot at Camfield Place, Hertfordshire, Agent Provocateur SS26 is a campaign fit for a Duchess.
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