Hourglass, the cruelty-free luxury beauty brand, is proud to collaborate once again with world renowned visual artist Andrés Reisinger on Take Over Shanghai, an innovative public art installation. Reisinger’s groundbreaking “Take Over” art series has traveled the globe, blurring the boundaries between physical and digital realms with his signature, dreamy drapes. The exhibition makes its first debut in China to celebrate the launch of Hourglass’ Volumizing Glossy Stick in Red 0 — an award-winning and industry-first vegan replacement for carmine.
Following the success of Take Over New York in 2024, Hourglass and Reisinger are partnering to spotlight the power of human innovation for the duo’s second collaboration. Set at the historic Lyceum Building, the installation reflects the rich red hue and inspiring invention of Red 0. Reisinger’s signature pink takes on a bold, red tone for the first time, creating a mesmerizing visual experience in both the physical and digital realms. The installation’s theatrical, flowing drapery evoke themes of courage, boldness, and transformation – all celebrating the power of human inventiveness.
The art installation and Hourglass pop-up shop, located at Lyceum Building, Rockbund, 185 Yuan Ming Yuan Road, Huangpu District will be open to the public from 10 a.m. to 10 p.m. on January 10th to January 12th, 2025. Guests can learn more about the activation and book their visit at the Hourglass official WeChat account.
Red 0 – The Color of Cruelty Free
With up to 1,000 crushed female insects in a traditional red lipstick, Hourglass set out to change the industry by creating the first patent-pending replacement for carmine – the ingredient that gives red lipstick its crimson hue. Red 0 took 3 years to develop, 175 color experiments, testing 36 pigment combinations and developing 19 full formulations before arriving to the perfect red. Red 0 has been named “Best Invention” by Time magazine, “Most Inventive Company” by Fast Company and called “Truly Revolutionary” by Forbes. This award-winning ingredient is available in four Hourglass lip products including Confession, Unlocked Satin Crème and Matte, and Phantom Volumizing Glossy Balm.
Phantom Volumizing Glossy Balm
With one sold every minute, Hourglass’ Phantom Volumizing Glossy Balm is award-winning for a reason. This viral, 3-in-1 hybrid formula hydrates like a balm, visibly plumps for fuller-looking lips, and delivers the high-shine finish of a lip gloss. New to the collection’s lineup is Red 0 — an ultra-wearable version of the brand’s iconic red formula.
