AWAKE, the luxury brand renowned for its artistic timepieces, has unveiled its latest creation: the Jurassic Watch, marking the first chapter in its highly anticipated collection, A Tribute to The 7th Art. This unique series is an ode to cinematic classics, blending the worlds of horology and the silver screen to craft a truly unforgettable tribute to the films that have shaped our collective imagination.
Jurassic Watch is more than just a watch—it’s a nostalgic journey back to 1993, when Steven Spielberg’s Jurassic Parkmade its unforgettable mark on pop culture. Inspired by Michael Crichton’s best-selling novel, this limited-edition timepiece captures the essence of the film’s iconic dinosaurs with two striking models: T-REX and RAPTORS.
“We wanted Jurassic Watch to deliver a powerful jolt of nostalgia,” said Lilian Thibault, founder of AWAKE. “It’s a project that doesn’t take itself too seriously, but the craftsmanship behind it is serious business. It’s all about reliving that magic.”
A Collector’s Dream: Limited-Edition Masterpieces
These two models—T-REX and RAPTORS—are not just watches; they are treasures for both watch enthusiasts and movie lovers alike. Meticulously crafted, each piece reflects AWAKE’s commitment to the Métiers d’Art, the traditional crafts that elevate artisans to artists. This collection pays homage to the profound impact that Jurassic Park had on generations of fans.
The T-REX Edition: A Fiery Tribute
The T-REX model features a striking fiery orange dial, with a gradient finish that catches the light in a dramatic display. Two rip marks, positioned just above the 6 o’clock marker, subtly reference the fearsome claws of the T-Rex. The watch is paired with an iridescent orange marine leather strap, designed to resemble reptile skin, with calfskin lining and tone-on-tone hand stitching. A special engraving on the caseback reads: “Spared No Expense,” echoing the words of John Hammond, the visionary behind Jurassic Park.
The RAPTORS Edition: A Subtle yet Deadly Elegance
The RAPTORS edition is inspired by the Velociraptor, the cunning and intelligent predator from the film. Its dial is a layered symphony of green hues, capturing the raptor’s calculating gaze. Three claw marks etched across the surface bring to life the raptor’s deadly precision. The watch is completed with a green marine leather strap, lined with khaki calfskin, and hand-stitched in matching tones. The caseback bears the iconic phrase: “Life Finds a Way,” a line delivered by Dr. Ian Malcolm that encapsulates the film’s central theme.
An Unforgettable Surprise: The Golden Ticket
In a thrilling twist, one of the 100 Jurassic Watch boxes contains a rare and extraordinary surprise: a genuine dinosaur tooth from the Carcharodontosaurus, one of the most fearsome predators to ever roam the Earth. This 10-centimeter relic, discovered in Morocco, is accompanied by a certificate of authenticity, adding an exceptional touch to an already remarkable piece.
Craftsmanship and Detail: A New Era in Watchmaking
Both editions of the Jurassic Watch feature a reimagined movement ring, reflecting AWAKE’s obsessive attention to detail. The ring is laser-engraved with a jungle motif, reminiscent of the lush foliage that framed the action in Jurassic Park. Additionally, each piece is individually numbered, with the name Jurassic Watch engraved at 12 o’clock and Swiss Made at 6 o’clock.
The Spirit of Cinema Lives On
With Jurassic Watch, AWAKE channels the spirit of cinema into the realm of fine watchmaking, offering a poetic, horological tribute to one of the most iconic films of the 1990s. This collection is not only a timepiece but a celebration of the movies that continue to captivate and inspire generations of fans.
Starting in 2024 with the Sơn Mài collection, AWAKE has continually pushed the boundaries of craftsmanship and artistry. Now, with Jurassic Watch, the brand takes its passion for heritage and craftsmanship to a new frontier—connecting the timeless art of watchmaking with the magic of the 7th Art.
Jurassic Watch is available in limited quantities, making it a must-have for collectors and fans of Jurassic Park alike.
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