Inspired by Djokovic’s incredible record-breaking achievements, Hublot designed a watch that captures Hublot Ambassador Novak Djokovic’s agility on the court and highlights Hublot’s approach to sustainable innovation. Together, they present an extraordinary watch inspired by the strength and determination that led Djokovic to become the greatest tennis player of all time. Driven by Hublot’s commitment to innovation and unique mastery of materials, the Big Bang Unico Novak Djokovic is made of Djokovic’s HEAD racquets and Lacoste polos. Novak Djokovic’s racquets and shirts are metamorphosed into an exceptional watch that takes on a second life as a unique talisman.
Journalists and special guests gathered in Paris for an immersive experience into Olympic gold medalist and 24 Grand slam titles holder Djokovic’s winning mindset, brought to life through a unique performance, a discussion between Hublot CEO, Julien Tornare and Novak Djokovic, and the official reveal of the Big Bang Unico Novak Djokovic. The tone was set by the charisma of Djokovic, an unmatched player, who earlier this year in the City of Light aced another remarkable career title winning Olympic gold; with this brilliant triumph Djokovic made history as only the 5th player to complete the Golden Slam, winning all four major titles and an Olympic gold medal in singles.
A Legendary Mindset
Novak Djokovic became a part of the Hublot family in 2021. Since then, the Swiss luxury watchmaker has been there to support the tennis player’s greatest achievements and watch Djokovic reaffirm himself as the tennis GOAT.
Djokovic’s story is now legendary. Djokovic turned professional in 2003 and has rewritten tennis history, breaking records, defying the odds, achieving the impossible and overcoming adversity. Since winning his first Grand Slam at the Australian Open in 2008, Djokovic has dominated the most competitive period in tennis history, elevating the game at every turn. Now a 24-time Grand Slam singles champion, Djokovic’s passionate will and determination have shone through in his journey and solidified his ongoing legacy.
By striving to be the best and giving his all-in pursuit of his dreams, Djokovic embodies the same powerful values that define Hublot’s unique approach to fine watchmaking. The bigger the challenge, the more glory in overcoming it.
