For the first time in the history of combat sports, the two opponents will be wearing watches from the same brand, especially during the heavyweight confrontation where they will be side by side.
That brand is Jacob & Co.
Riyadh is set to host the most highly anticipated boxing match in recent history to kick off Riyadh Season 2024. Tyson Fury, reigning WBC Heavyweight World Champion, takes on the formidable Francis Ngannou in a clash that promises to be a fight for the ages. This thrilling bout is scheduled for October 28th, 2023 at the Boulevard Hall in the capital of Saudi Arabia.
For the first time in the history of fighting sports, both opponents have been wearing a timepiece by the same brand during all events leading up to the fight, most notably during the face-off at the weigh-in where they will be side by side. And that brand is Jacob & Co.
In previous statements, Ngannou has spoken about his friendship with Cristiano Ronaldo. Ahead of the biggest match in Ngannou’s career, Cristiano insisted upon personally gifting Ngannou one of the watches that bear his name, the Rose Gold Epic X Flight of CR-7 Baguette.
Tyson Fury also paid the Riyadh Boutique a visit to pick up his Jacob & Co. watch. His own choice is the black DLC titanium Bugatti Chiron Tourbillon, marking the first time Fury has owned a timepiece from Jacob & Co.
This event is expected to draw the attention of millions of fight enthusiasts from around the world. Tyson Fury, renowned for his charisma, quick wit, and boxing prowess, will enter the ring as the defending champion and undefeated heavyweight king. Francis Ngannou, a powerhouse both in the UFC octagon and the boxing ring, brings a unique combination of knockout power and athletic prowess, making him a formidable challenger for Fury’s title.
This epic fight marks a new step in the development of Jacob & Co.’s relationship with combat sports. The brand has long been working with fighters on an individual, personal basis. In several boxing categories, in UFC championships, Jacob & Co. is now a familiar presence. Becoming the first brand to ever dress both challenger and defender, especially in such a high-profile fight, shows how established and prestigious that presence actually is.