Calvin Klein today launches its new campaign starring renowned athlete Trent Alexander-Arnold in Fall 2025 underwear and denim. In a world where high-energy intensity meets laidback ease, Trent wears new Calvin Klein essentials and embodies the confidence of an athlete at the top of his game. Dynamic visuals directed and shot by Gordon von Steiner highlight Trent’s powerful persona from the field to the street to the stadium, styled in Calvin Klein’s iconic underwear, effortless denim and sleek fall layers.
On the campaign, Trent Alexander-Arnold said, “Stepping into Calvin Klein’s iconic underwear and denim for this campaign really got me in a powerful, confident state of mind. Reuniting with the team on this shoot was an unforgettable experience, made even more special by the fact that we got to shoot in Madrid, which means a lot to me. It made the whole experience even more personal and fun.”
Calvin Klein’s Fall 2025 underwear and denim channel the brand’s iconic legacy, reimagining signature styles with fresh innovations and versatile layering, perfect for the season ahead. Modernized with new seamless technology first introduced in Icon Cotton Stretch, Intense Power and Microfiber Stretch styles are updated with the stitch- free Infinity Bond waistband for enhanced movement and premium ease of wear. The signature 90s Straight Jean is refreshed with elevated washes, including new vintage and deep indigo tones. Style it with the matching Relaxed Denim Jacket and Wool Blend Overcoat for a refined denim-on-denim look, or pair it with the Padded Harrington Jacket for a sleek cold-weather outfit.
Directed and photographed by Gordon von Steiner
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