Looking to the horizon. Forging your own path. Seeking out adventure, and taking control of your own life.
Drawing inspiration from the Maison’s rich history of travelling, the Louis Vuitton woman explores the globe with curiosity and a bold sense of style, at the crossroads between classic elegance and avant-garde flair. Independent, free, brave… She flouts conventions and constantly reinvents herself – the mistress of her own fate. In her eyes, travelling isn’t restricted to a destination; it’s part of an internal journey driven by profound ambitions, one that turns into a far-reaching spiritual odyssey. Freed from any limitations, this forward momentum beckons her to conquer, to choose paths for herself without giving up. Since its earliest days, Louis Vuitton has constantly pondered the idea of femininity, shining a light on its every facet and accompanying women through an ever-evolving world. With eLVes Louis Vuitton, the Maison is paying tribute to heroines of the past and present – the women who follow their intuition, looming larger than their era to blaze new trails and make a name for themselves. eLVes Louis Vuitton is a manifesto defined by boldness and freedom, an ode to every pioneer who won’t let herself be defined by others, who betters her own and her peers’ existence. With this new fragrance chapter, Les Parfums Louis Vuitton embraces the universal courage, strength, and beauty exemplified by women in all their dimensions. eLVes Louis Vuitton distils the essence of these adventurers, whose influence and impact forge a link between intimate story and wider history.
“The determined, radiant personalities of these amazing women who pushed society forwards is what showed me the way. Louis Vuitton has always been a multicultural Maison that celebrates the eternal feminine throughout every culture and distinction, with a very French sense of playfulness and unique Parisian style,” explains in-house Master Perfumer Jacques Cavallier Belletrud.
It is to these victorious women that he dedicates his magnificent creation – a contemporary floral fragrance with striking amber tones. An utterly unexpected and unsettling perfume brimming with strength and richness. “I wanted to create a composition that was complex, spontaneous, and joyful, a fragrance that shines out irresistibly. I believe in representative perfumery, one that conveys emotions, values, and positive messages, one that everyone can lean into to write their own story.” This daring venture gave rise to a sculptural fragrance whose curves and silhouette perfectly echo the unique style of Louis Vuitton fashion: a carved construction imbued with fluidity and movement.
Rose – the perfect symbol for such triumphant femininity – is revealed in all its splendour, highlighted by Bulgarian rose absolute and a CO2-extracted Centifolia rose exclusive to Louis Vuitton. Majestic and rounded, it unfurls both its silky petals and the spiky armour of its thorns. The Master Perfumer combined this opulent flower with an exceptional technological innovation: for the first time in fragrance history, lily-of-the-valley – which, until now, was considered a “silent flower” – has been given a voice, sharing its scent through an unprecedented extraction process developed in Grasse, France.
This springtime flower unveils a never-before-seen facet of its personality, expressing its clear beauty freely. The delicate bell-shaped blooms mingle with the rose’s curves, heightening freshness and nuance like entwined links that bring people together. This radiant bouquet whirls uplifting fruit into its embrace. Blackcurrant, peach, and a delectable hint of coconut milk enhance the floral notes with new, invigorating colours. To highlight the fragrance’s facets – an art in which he excels – Jacques Cavallier Belletrud chose only the finest spices. Cinnamon and ginger, both obtained through CO2 extraction, infuse the ensemble with a certain frisson and a powerful energy. Warmed through with light, a highly pure Ambroxan pushes the fragrance’s potency and impact even further. The surprising hot-cold contrast bewitches the senses. According to the Master Perfumer, “this contemporary amber with its powerful appeal is the epitome of 21st-century sensuality and elegance.” As a final signature flourish, he added a dash of patchouli, making the heart of the fragrance sing even louder over the long term. An intense composition for looking straight ahead and believing in a brighter future.
Fashioned in the signature cylindrical silhouette of Louis Vuitton fragrances, its bottle reveals a deep, vibrant purple essence, intermingling the colours of sky and land. A true demonstration of the Maison’s expertise, the bottle can be accompanied by a travel case made of black lambskin leather and ebony Monogram canvas. A violet microfibre lining adds a touch of modern refinement, while the silver metal buckle elegantly seals the case.
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