Ferragamo today unveiled the first chapter of “Legends, Reimagined” at Milan Fashion Week. This landmark project pays tribute to the Italian craftsmanship and human achievement, honouring Salvatore Ferragamo’s pioneering spirit and passionate dedication as the “Shoemaker of Dreams.”
“Legends, Reimagined” is an ongoing series that celebrates the brand’s iconic designs alongside inspiring figures who exemplify excellence through their mastery and boundary-pushing vision. It delves into the essence of Ferragamo’s legacy, beginning with the Tramezza shoe: the finest expression of shoemaking, a process requiring over 160 handcrafted steps – a testament to the distinction of Made in Italy.
To launch the project, Ferragamo has partnered with Italian skiing legend Alberto Tomba, a charismatic athlete recognized as a true outsider in the skiing world. Coming from the hills of Bologna rather than the traditional mountain peaks, Tomba defied convention through raw instinct and a relentless pursuit of perfection.
Just as the Tramezza embodies Ferragamo’s shoemaking genius, so Tomba’s unique way of skiing – a blend of explosive power, technical prowess, and dynamic grace – set him apart as an emblem of Italian excellence on the world stage.
Alongside the presentation of the core Tramezza collection, complemented by Tomba’s personal wooden last, the event highlighted the Made-to-Order programme, a bespoke service offering a selection of precious leathers such as alligator, ostrich, and hand-finished calfskin. This premier experience enables clients to customise their shoes, epitomising Ferragamo’s commitment to shaping unique creations that carry the wearer’s own signature and identity, complete with initials set into the insole.
For the occasion, Ferragamo transformed The Wilde into the exclusive “Tramezza Atelier”. This immersive space evoked the rituals of modern elegance, where craft, culture, and charisma converge. Curated through multi-sensory details – from lighting and scent to materials and sound – the environment connected guests emotionally, inviting them to discover the sophisticated universe of Tramezza.
The quintessence of Ferragamo’s men’s footwear heritage, this style takes its name from the tramezza, the layer of leather inserted between the insole and outsole to ensure durability, flexibility, and comfort. Incorporating Salvatore Ferragamo’s patented steel shank for support, each pair is a masterpiece designed to last a lifetime – a hallmark of timeless refinement, born from tradition and perfected through innovation.
The Tramezza visuals revolve around a cinematic portrait of Alberto Tomba, inviting the viewer to explore the pivotal moments in his journey and revealing his authentic soul. As he shares his story, the lens captures his gestures—lacing his Tramezza shoes, finding his balance and tracing the motions that once propelled him down alpine slopes. Each movement reflects a choreography of precision, rhythm, and control, where the shoes become a metaphor for the duality of discipline and instinct that defined his competitive career.
“With ‘Legends, Reimagined,’ we want to highlight the profound connection between the artistry of the human hand and the spirit of those who reach for greatness. The Tramezza is an icon of our heritage; it represents the structural integrity and impeccable execution that defines a Ferragamo shoe. By reframing our icons through the stories of extraordinary individuals like Alberto Tomba, we celebrate a heritage that remains vibrant and deeply rooted in our relentless quest for perfection. It is a celebration of the craft itself, and of the pride one feels in owning a pair of Ferragamo shoes – the pride we see as the beginning of a new, forever legend.” – James Ferragamo
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