Hourglass Cosmetics unveils a new eye collection that celebrates makeup artistry as a powerful tool for self-expression. With the expansion of the Curator franchise and the debut of Unlocked Instant Extensions Mascara in Espresso, Hourglass reimagines the art-of-the-eye with sophisticated hues and performance-driven formulas, while capturing mood, identity, and the spirit of transformation.
Through the campaign vignettes, actress, stylistic chameleon, and creative muse Eve Hewson channels the personalities of the intentional Minimalist, grounded Realist, and visionary Futurist – portraying beauty as a dynamic art form of identity in motion.
“As an actress, every role I take on requires me to embody a new persona. In much the same way, each Hourglass Curator Eyeshadow Palette tells a distinct story. The collection allows me to explore and express different facets of myself, and that freedom to transform is creatively fulfilling and empowering,” said Eve Hewson.
CURATOR EYESHADOW PALETTES
Each Curator Eyeshadow Palette embodies a modern interpretation of a classic persona – from the subtle minimalism of polished neutrals to the audacious energy of expressive metallics. Deciding who you want to be and shifting that energy from day to night is easy with these long-lasting vegan pressed powders.
Each palette is designed to seamlessly transform your mood throughout the day. Inspired by individual Curator eyeshadow refills, this series of effortless eyeshadow palettes is curated in a range of tones and finishes and offers a unique color story for every individual, mood, or occasion, opening a realm of achievable artistic expression.
- MINIMALIST (UNIVERSAL MATTES) – Less is everything. Universal matte shades for ultra-wearable definition.
- REALIST (MULTIDIMENSIONAL NEUTRALS) – True dimension. Polished neutrals in mixed finishes level-up any look.
- IDEALIST (DREAMY ROSE TONES) – Ethereal glow. Dreamy shades of rose and pearlescent pink illuminate the eyes.
- EXPRESSIONIST (ELEVATED METALLICS) – Shine on. Washes of wearable metallics make an eye-catching statement.
- MODERNIST (SOPHISTICATED SMOKY PLUMS) – Effortlessly cool. Sophisticated plum shades impart depth for a modern smoky eye.
- FUTURIST (WARM BRONZE SHADES) – Be the visionary. An inspiring blend of bronze and copper tones for a radiant glow.
Each buildable shade is talc-free, blendable, and long-wearing, designed to transition seamlessly throughout the day.
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