Global luxury accessories brand Jimmy Choo unveils the Autumn 2025 Men’s campaign shot on location in Japan. Inspired by a blend of ‘90s East London and Japanese street style with elevated nods to British design heritage, renowned photographer Takay captures the irreverent spirit and innate confidence of the Jimmy Choo man through a new lens.
The urban backdrop of a dynamic city serves as a canvas, reflecting the main theme of the collection – the notion of time passing, what endures and what evolves – defined by rethought classics, reworked icons and a reimagining of emblematic men’s pieces. The images exude a carefree confidence, brought to life with a short film that celebrates the convergence of London and Japan’s creative scenes as a key foundation for contemporary men’s fashion.
“I love the idea of tradition that isn’t always traditional – respecting the craft and know-how to create something that speaks of today. For the latest Jimmy Choo men’s collection, we wanted to really think about fundamentals, of silhouette, shape, detailing, and reshape iconic pieces into something that feels right for now. It’s also about asserting our Jimmy Choo vocabulary of design with a point of view, showing our DNA across every element of man’s wardrobe.” Sandra Choi, Creative Director
This season, the men’s collection is a realignment – reimagining pieces that suit the man of now, where tradition meets modernity with a refreshed Jimmy Choo attitude. New for the season is the BUFF TASSEL LOAFER, a twist on a classic style defined by a rubbery sole, bold blunted toe and leather fringes that feature signature metal belt-ends, it plays with emphatic volume. Referencing archetypical menswear silhouettes and detailing, history is never repeated, but, reconsidered and made contemporary. The style is proposed in mocha burnished Nappa with brass hardware, or in polished black box calf with silver.
The same consideration animates Jimmy Choo’s sneaker offering: the neo-classic DIAMOND X II is proposed in a rich merlot, a colour scheme drawn from formality used to reconsider a casual style. The sneaker combines Nappa and suede with its exaggerated, sculptural sole, embedded with gem-like fragments. The DIAMOND MAXI is re-presented in white quilted Nappa, with the quilting pattern followed through from the original diamond sole design to create a new overall volume, a fusion of soft and sharp to bridge the age-old line between formal and casual.
Accessories accent the confident attitude and effortless edge of the Jimmy Choo man, with metallic accent detailing as a key motif. The DIAMOND HOBO and DIAMOND ZIP cross-body both sport Diamond hardware studs – they serve both as tough decoration, and to delineate seams in an emphasis on cut and construction. The BOX CAMERA bag – a compact shape, reflective of the on-the-go life of the modern man – is offered in rich quilted Nappa, padded and soft, or with a hint of after-dark masculine glamour in smooth leather inlaid with crystal mesh.
The Autumn 2025 men’s collection is available now at jimmychoo.com and boutiques worldwide.
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