This festive season, Swiss longevity brand LOYA unveils a limited-edition holiday pouch that pairs two of its most sought-after formulas—the Supereverse Serum and the Radiance Eye Cream—together with a complimentary cosmetic bag. Created to brighten winter skin and offer a moment of calm, the set reflects LOYA’s holistic philosophy: ageing is not only visible on the skin but also felt in mood, energy and overall wellbeing.
At the heart of the brand’s innovation is its dual-action approach, which blends advanced biotechnology with neurocosmetic science. LOYA’s patented MicroBloom™-SH delivery system enhances the penetration and performance of bioactive ingredients, while HappyFeelBoost™ is designed to support emotional balance with every use. The result is skincare that works on both the surface and the deeper layers of the self.
The Holiday Duo
The Supereverse Serum, formulated for instant and long-lasting hydration, works to visibly reverse signs of ageing. It combines a high-performance complex of hyaluronic acids for deep moisture, Ectoine to reduce water loss and smooth roughness, Japanese Ume extract to protect collagen and improve elasticity, and copper tripeptide to enhance regeneration. Within four weeks, the serum aims to soften fine lines and improve firmness, while Argireline helps visibly reduce wrinkle depth in just one week.
The accompanying Radiance Eye Cream targets the delicate skin around the eyes, brightening and firming for a refreshed appearance. Its formula includes Japanese Ume extract for improved elasticity, Ectoine for dramatic hydration increases, Instensyl for an immediate tightening effect, and acetyl tetrapeptide to help diminish puffiness and dark circles. A deeply absorbed form of vitamin C supports a more even and luminous tone.
A Scientific Approach to Emotional Wellbeing
LOYA was created to rethink the way we age. The Swiss brand emphasises that ageing unfolds on multiple levels: in the texture and tone of the skin, but also in our mood, energy and sense of joy. Built on eleven patented innovations, the brand’s formulations have shown significant improvements in hydration, firmness and smoothness in as little as four weeks.
But LOYA goes beyond traditional skincare by integrating neurocosmetic technology. Knowing that stress and overstimulation are defining features of modern life, the HappyFeelBoost™ system engages both the olfactory and limbic pathways to help soothe the mind, reduce physiological stress markers and gently lift the mood. In this way, each application becomes a moment of emotional reset.
A Seasonal Ritual of Glow and Grounding
LOYA’s festive pouch distils the brand’s mission into a single offering: science-backed results paired with a touch of wellbeing. Whether given as a thoughtful gift or used to enrich one’s own routine, the set brings luminosity, calm and a hint of Swiss refinement to the winter season.
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