Marella unveils the new Main Campaign for the SS2026 season, titled “Il Dolce Far Niente”, aimed at expressing and amplifying the brand’s values.
The dolce far niente, an expression rooted in Italian culture, describes the pleasure of enjoying the calm found in moments of leisure, without any sense of guilt. It reflects an approach to life deeply full of Italian spirit, inviting one to live with ease and savor every moment without rush.
The images, set against the breathtaking and poetic scenario of the Amalfi Coast, celebrate effortless elegance, sensuality, and the confidence of the Marella woman immersed in her personal dolce far niente, where time slows down and her femininity and self-awareness quietly take center stage.
Femininity is expressed through clean, refined silhouettes crafted from materials that move with the body, such as printed silk twill, viscose georgette, and fluid satin, fully conveying Marella’s signature sense of lightness. 90’s-inspired ensembles blend with the season’s trend prints, from polka dots to animalier, giving life to a contemporary and sophisticated goddess.
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