Minase celebrates its 20th Birthday with Special Anniversary Edition

2025 marks a major milestone for Minase as the boutique Japanese watchmaker celebrates its 20th anniversary. At the occasion, the brand is announcing the release of a watch model featuring a “Yukihira Black Gradation Dial” from Minase popular “Seven Windows” series in a limited edition of 77 units, each individually numbered.

 

Born from the high-precision cutting tools company Kyowa, Minase has spent the last two decades redefining Japanese watchmaking through exceptional craftsmanship and boundary-pushing design. Minase pursues a level of perfection that cannot be achieved through mass production.

 

Twenty years of celebrating Japan

Since its creation in 2005, Minase has had two goals: creating timepieces that will still be revered a century from now and paying tribute to their home country’s rich heritage, culture and crafts. With a deep respect for traditional techniques and an unrelenting drive to innovate, the brand has developed and mastered signature elements such as the case-in-case structure or the sallaz polishing technique, earning global recognition across Europe, North America, the Middle East, and Asia.

Yukihira Black Gradation Dial

To honor this anniversary, Minase proudly unveils a special edition from its iconic Seven Windows collection: the Yukihira Black Gradation Dial, a limited release of 77 pieces available on stainless steel bracelet or on handmade leather strap. This exquisite model showcases the pinnacle of Japanese craftsmanship through a dial created via electroforming—an intricate process that captures a subtle Yukihira (hammered snowflake-like) pattern and finishes it with a deep black gradation that reveals hints of purple under shifting light. Designed for connoisseurs who appreciate details, the dial ring is finished in ion-plated black, with the drill mark—Minase’s signature—polished to a brilliant silver shine with the sallaz finishing technique. The iconic case, with its 7 sapphire glass windows, offers a 360° view of the dial and movement.

Leather watch box and silver bracelet as birthday gifts

Every purchase includes a limited-edition leather watch case, and all the watches ordered before the end of September will come with a silver bracelet showcasing Minase’s polishing artistry. With its rich history, uncompromising values, and unyielding pursuit of beauty and precision, Minase continues to prove that small-scale Japanese craftsmanship can resonate powerfully on the global stage—20 years strong and just getting started.

High-quality Swiss ETA movements

Visible through the sapphire crystal case back and securely attached to the case with 6 screws, a high- end Swiss ETA 2892 movement powers the timepieces. The highly customized execution displays hand- finished surfaces with perlage, bridges with diamond polished bevels and a main plate/bridge in black gold as well as blue screws and a “checkerboard” date disc in black and white. The brand’s drill head logo is displayed on the rotor.

 

For more information please visit:

https://minasewatches.com/

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