MOSCOT, the five-generation family-owned eyewear brand with over 110 years of heritage on Manhattan’s Lower East Side, debuts its Spring/Summer 2026 Collection alongside its latest campaign: Customized by MOSCOT.
A natural evolution of Designed by MOSCOT (Spring/Summer 2025 Collection), which spotlighted the creative process behind frame design, this season’s campaign invites fans deeper into the brand’s world – highlighting the hands-on artistry and precision that transforms every pair into a one-of-a-kind expression. From frame selection and lens pairing to final fittings and finishing touches, Customized by MOSCOT pulls back the curtain on the intimate process of making eyewear personal.
We wanted to show how every MOSCOT frame becomes uniquely yours. From the initial design to hand-dyeing our Custom Made Tints™, every step reflects a balance of craftsmanship, function, and self-expression. It’s not just about seeing clearly – it’s about being seen, your way.” – Zack Moscot, 5th Generation & Chief Design Officer.
Spring 2026 introduces a fresh lineup of frames handcrafted with MOSCOT’s signature attention to detail. Built to accommodate a wide range of prescriptions, lifestyles, and custom finishes, each style is designed to be tailored – whether it’s choosing the right fit, frame shape, lens material, or tint that suits your personal look.
With Customized by MOSCOT, the brand continues to celebrate individuality, artistry, and the joy of making something uniquely your own – from frame to lens.
The Collection will be officially launched on moscot.com and at the MOSCOT Shops on February 2nd, 2026.
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