Hourglass, a leader in high-performance complexion and modern crueltyfree luxury beauty, announces Grammy Award-winning musician Olivia Dean as its new GlobalBrand Partner. The collaboration launches with a cinematic campaign and a series of immersive global experiences designed to celebrate storytelling, artistry, and community connection.
Known for her soulful voice and sophisticated style, Olivia Dean brings a deeply human approach to creativity. Her music captures the nuance of everyday emotion, transforming ordinary moments into something intimate and memorable. This perspective aligns with the Hourglass vision of beauty as an art form, where high-performance formulas enhance natural radiance and allow personal expression to take center stage.
HOURGLASS & OLIVIA DEAN
United by a shared commitment to creativity, intention, and community connection, the collaboration reflects Hourglass’ modern approach to luxury beauty. The partnership will unfold through a series of multi-media storytelling moments, co-created global event experiences, and curated edits of Olivia’s favorite Hourglass products.
“Partnering with Hourglass feels so instinctive,” says Olivia Dean. “I’ve been a fan for years and already used the products in my own routine. I’ve always loved the natural glow of their products and how skin focused it is. Beauty is personal for me. I never want to look different, just more like myself on a good day – and that’s exactly what Hourglass gives me.
“Our partnership with Olivia is rooted in the shared values of creativity, intention, and modern selfexpression,” says Brooke Blashill, Chief Marketing Officer, Hourglass. “We are excited to collaborate across storytelling, product curation and immersive global experiences that continue to redefine luxury beauty today.”
ANY TIME, ANY PLACE, ANY WEAR CAMPAIGN
With Olivia at its center, Hourglass introduces the second chapter of its innovative complexion campaign, Any Time, Any Place, Any Wear. This evolution places focus on Any Place, capturing the allure of the journey itself and what unfolds when you fully embrace the moment. Modern travel is reimagined as a source of inspiration across a series of content rolling out globally. The campaign features Olivia recalling a cinematic love story set aboard an iconic Belmond train. As it traces a legendary route through Europe, beauty emerges as something that travels with you – shaped by memory, motion, and feeling, wherever the journey leads. Through soft light, passing landscapes, and quiet moments that surface along the way, Olivia’s complexion remains constant, reflecting the Hourglass belief that beauty moves with you through any time, any place, and every moment in between.
THE OLIVIA DEAN EDIT
As part of the collaboration, Olivia will curate a series of exclusive product capsules, beginning with The Olivia Dean Edit, a considered selection built around the formulas she loves on and off stage. The edit brings together complexion essentials that support her effortless look and move easily between performance, travel, and everyday life.
The edit includes Veil Hydrating Skin Tint, Vanish Airbrush Concealer, and the new Unreal Liquid Highlighter, each chosen for their lightweight feel, skincare benefits, and natural-looking glow. Together, they mirror Olivia’s real routine and her preference for makeup that enhances what is already there, so skin looks fresh, even, and flawless in any setting.
“Vanish Airbrush Concealer has been a go-to forever,” says Olivia Dean. “It gives great coverage without being too heavy. Together with Veil Hydrating Skin Tint it delivers an incredible glow – it’s like my skin but better”.
The Olivia Dean Edit is available since March 8th, 2026 exclusively at https://www.hourglasscosmetics.com/
