Two legendary brands united by their love of analog are launching a limited-edition Polaroid Now camera and film to celebrate skateboarding’s grit, creativity, and community.
For over four decades, Thrasher, the legendary magazine, has been the voice of skateboarding, capturing both the world’s wildest tricks and the friendships that hold community together. This collaboration honors a shared belief: that human connection defines culture, and moments matter when they are remembered together.
At its heart, skateboarding is a community. It’s not just about who lands the trick, but who was there to see it, who filmed it, who cheered, and who helped pick up the board after the fall. Skateboarding has always been fueled by shared moments and from the earliest days, photography has been central to how those moments are captured and celebrated.
Like skateboarding, Polaroid thrives on raw, unplanned moments. Instant photography doesn’t just document, it connects people, preserving the chaos and beauty of life long after the session ends.
Together, Polaroid and Thrasher aren’t just releasing a camera and film, they’re celebrating the human stories that keep skateboarding and instant photography alive.
The release includes the Polaroid Now Generation 3 – Thrasher Edition, each camera hydro-dipped with Thrasher artwork, ensuring no two are alike. It pairs with the Polaroid Color i-Type Film – Thrasher Edition, featuring 11 exclusive frame designs from legendary artist and longtime Thrasher collaborator Neckface, whose bold, chaotic style mirrors skateboarding’s edge and humor.
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