Ralph Lauren announced the opening of its newest store and first Ralph’s Coffee in Zurich, Switzerland. Located on In Gassen 20 in Zurich’s Old Town luxury shopping district, the store features a selection of apparel across Purple Label, Ralph Lauren Collection and Men’s and Women’s Polo Ralph Lauren, alongside a range of accessories including watches and jewelry, handbags, small leather goods, shoes and home offerings.
Set against the backdrop of Zurich’s historic streets, the new Ralph Lauren store blends refined architectural details with thoughtfully selected furnishings and art to create an inviting destination that feels both residential and distinctly European. The architecture draws on the character and craftsmanship of the surrounding city, layering warm materials and tailored millwork to establish a sense of quiet elegance. Each room unfolds as a series of intimate environments, where curated artwork, vintage furnishings and bespoke fixtures reinforce the brand’s tradition of creating spaces that feel collected over time. Together, these elements reflect an enduring appreciation for craftsmanship, precision and quality, expressed through understated architectural details and a carefully composed interior that balances heritage with contemporary refinement.
First introduced in New York in 2014, Ralph’s Coffee has quickly become a beloved global destination, and now for the first time in Switzerland, consumers can experience the brand’s unique hospitality offering. Seamlessly integrated into the store’s design, the café offers a welcoming gathering place within the heart of the city. Guests can enjoy signature coffee blends – Ralph’s Roast, Decaf and Espresso – made from USDA organic coffees, featuring organically grown beans from Central and South America and Africa, as well as an assortment of teas. Alongside sandwiches and pastries, a selection of classic American desserts will be available, including New York Cheesecake, Old Fashioned Chocolate Cake and Carrot Cake.
The new Ralph Lauren store in Zurich reinforces Ralph Lauren Corporation’s targeted expansion in Europe, as part of its Next Great Chapter: Drive strategy. The location adds to the Company’s regional footprint, joining the existing store in Gstaad, alongside its digital e-commerce, outlet and wholesale presence in Switzerland.
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