Rolls-Royce Motor Cars Geneva has inaugurated its brand-new showroom in a grand opening ceremony hosted by General Manager, Laurent Pernet.
Designed in line with the marque’s new corporate identity, it creates an intimate, inspiring environment in which clients can commission their own Bespoke motor car in comfort and privacy. The transformation is part of a rolling programme encompassing Rolls-Royce dealerships globally, bringing this elevated experience to clients in every part of the world.
A highlight of the evening was the unveiling of the new Black Badge Spectre, the most powerful Rolls-Royce ever created, in an exclusive outdoor presentation prior to the showroom opening.
The guests at the invitation-only event included Chris Brownridge, Chief Executive of Rolls-Royce Motor Car, who recently presented Rolls-Royce Motor Cars Geneva with one of the marque’s prestigious dealer awards in recognition of the teams outstanding sales achievements in 2024 and Laurent Pernet, General Manager Rolls-Royce Motor Cars Geneva dealer partner. Julian Jenkins, Director of Sales and Brand, together with Boris Weletzky, Regional Director UK, Europe and Central Asia, also travelled to Geneva to mark the occasion.
“Everything we do at Rolls-Royce is inspired by our clients, and their individual requirements and desires. All aspects of our business, from product development, design and engineering, through the commissioning process to final ownership, is built on anticipating, then exceeding their needs and expectations. Our dealerships play a central role in that journey, as the setting in which clients experience our world and our brand at first hand, and immerse themselves in the materials, Bespoke features and other details that make their Rolls-Royce motor unique and personal to them. Our new premises in Geneva exemplify our approach, and continue our strategic programme to bring this elevated dealership experience to our clients in every part of the world.” – Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
“At Rolls-Royce Motor Cars Geneva, we consistently pursue perfection in every aspect of the experience we offer to clients. Today, we celebrate the opening of our magnificent new showroom, which takes that experience to new heights and truly immerses visitors in the world of Rolls-Royce. Together with the unveiling of Black Badge Spectre, we are demonstrating our commitment to bringing our clients the finest motor cars and the highest levels of individual service in the world.” – Laurent Pernet, General Manager, Rolls-Royce Motor Cars Geneva
For more information please visit:
https://www.rolls-roycemotorcars.com/
