A striking balance between Swiss precision and avant-garde technicity, TAG Heuer’s Spring/Summer 2025 Eyewear Collection redefines luxury eyewear with cutting-edge technology and contemporary designs, perfectly embodying the DNA of the Maison. Three pillar eyewear families are the focus of this season, the vintage- inspired “Jack Heuer”, the technical “Mini Vingt-Sept” and the iconic “Shield Pro” line.
Celebrating the visionary leadership of Jack Heuer, great-grandson of the founder of the Maison and one of its pioneers, this collection pays homage to the trailblazing spirit that propelled TAG Heuer to global recognition. Jack Heuer’s bold innovations, including groundbreaking partnerships with Formula 1® teams such as Ferrari in the 1970s, cemented the brand’s association with motorsports and high-performance engineering and led the Maison to a new golden age for timepieces.
The new Spring/Summer 2025 Eyewear Collection reflects the brand’s pioneering spirit and dedication to precision. The “Jack Heuer” line channels vintage elegance with lightweight titanium pilot frames and Chromafade lenses, inspired by the legacy of motorsports. The “Mini Vingt-Sept” line pushes technical boundaries with a refined elliptical hinge and race- inspired detailing, while the “Shield Pro” line delivers a bold, high-performance design with a flexible mask frame and interchangeable lenses, built for athletes and adventure seekers. Together, these three lines capture the essence of TAG Heuer – where heritage meets innovation, and style meets performance – offering a bold vision for luxury eyewear.
Jack Heuer Line
The Spring/Summer 2025 Eyewear Collection debuts the “Jack Heuer” line, honoring his legacy and impact on TAG Heuer. Among his many achievements, Jack Heuer revolutionized sponsorship in motorsports by forging the first-ever partnership with Ferrari in 1971, a move that cemented TAG Heuer’s deep connection with Formula 1® – a legacy that remains at the heart of the brand today.
Celebrating his forward-thinking spirit, the “Jack Heuer” line is the 1960s-inspired aesthetics with a sporty yet sophisticated edge. Crafted from ultra-light Japanese titanium for superior comfort and durability, this vintage-infused line introduces classic pilot frames enhanced by Chromafade lenses, which colors draw inspiration from artworks for a timeless yet contemporary appeal. A subtle TAG Heuer engraved logo and bio-nylon temple end tips add the finishing touch to this effortlessly refined and comfortable design.
Mini Vingt-Sept Line
Embodying TAG Heuer’s DNA, emblem of Swiss precision and avant-garde technicity, the “Mini Vingt-Sept” eyewear family pushes the boundaries of technique with its innovative hinge design. A continuation of the already launched “Vingt-Sept” line, these new models introduce a sleeker elliptical hinge made of steel combined with bio-nylon temples – both materials chosen for their emphasis on performance and comfort.
An ode to the world of racing, this collection revisits the iconic 27° hinge with an enhanced, more robust structure. Its interior mechanism echoes the intricate craftsmanship of the Maison’s timepieces, while the temples movement mimics the signature sound of sports car doors – a subtle yet powerful nod to TAG Heuer’s automotive roots. The rectangular rimless frames display a bold red TAG Heuer logo on the temples. Designed to be highly functional, the model features SPECTA lenses, a new evolution in polarized lenses to reach new standards in visual perception.
Shield Pro Line
Since 1860, TAG Heuer has defined avant-garde craftsmanship, precision and bold style, leaving an indelible mark on watchmaking history. Futuristic and unconventional, the “Shield Pro” line represents this spirit with a speed-driven design inspired by the dynamic worlds of biking and running. Engineered for athletes and adventure seekers, this cutting-edge eyewear blends high- performance innovation with sustainable materials, reinforcing TAG Heuer’s rebellious DNA.
Striking and forward-thinking, the sporty mask boasts an elastic rubber frame for flexibility and comfort made from bio-nylon mixed with recycled graphite for lightness and durability. A subtle TAG Heuer shield emblem on the front and a signature logo on the temples pay homage to the Maison’s heritage. A true head- turner, this model is for those who dare to live life at full speed and excel in extreme conditions, whether on a mountain trail or on a bicycle. This model comes with interchangeable lenses, offering seamless adaptability to various environments without the need for multiple pairs of eyewear.
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