HUGO BLUE, NEW BRAND LINE WITH FOCUS ON DENIM AND SELF-EXPRESSION, CONNECTS WITH YOUTH CULTURE AT BERLIN LAUNCH EVENT

In a memorable launch event that buzzed with creativity, HUGO brought the style and spirit of its new brand line, with denim at the core, to Berlin on March 6. Around 1,000 guests were invited to uncover the first collection, entering the world of HUGO BLUE in an immersive experience that combined inspiring product installations…