A Testament to Unparalleled Craftsmanship
Few timepieces in the world demand as much dedication, skill, and artistry as those created by TAOS. With only a handful of unique pieces crafted each year, each requiring over a thousand hours of meticulous craftsmanship, TAOS exists at the pinnacle of haute horology. These extraordinary timepieces are dedicated to collectors who seek more than just mechanical precision—they are drawn to the poetry of master artisans, to beauty expressed through unparalleled savoir-faire.
One year since its founding, TAOS remains committed to its singular mission: to push exclusivity and creativity to their absolute limits. Each watch is a singular work of art, designed and developed by Geneva-based master watchmaker Olivier Gaud, in collaboration with the 40 artisans of Atelier Olivier Vaucher. Every dial is an exquisite masterpiece, the result of years of expertise, patience, and innovation. TAOS does not merely follow trends—it defines them.
Haute Couture Meets Horology
For 2025, TAOS draws inspiration from the refined world of haute couture and textiles, reinterpreting the elegance of fabric patterns and embellishments in three exceptional timepieces. These watches combine the rarest Métiers d’Art techniques, creating dials of mesmerizing complexity, animated by meticulously decorated mechanical movements.
Among the highlights of this new collection are:
- Savile Row: A tribute to the precision and tradition of fine tailoring, this timepiece reinterprets the iconic tartan pattern with an astonishing depth of craftsmanship. The dial features hand-engraving beneath translucent enamel, evoking the intricate weave of luxurious fabric. With over 20 firings at 800°C, the enamel layers create a striking visual effect, mirroring the texture and complexity of traditional Scottish tartan.
- Dentelle: Inspired by the delicate lacework of Saint-Gall, this watch captures the ethereal elegance of lace through hand-engraved textures and an ultra-fine silver paillon mesh. The interplay of matte and glossy surfaces, coupled with layers of translucent enamel, gives this timepiece an exquisite, almost weightless appearance. A white gold case adorned with diamonds completes the refined composition.
- Sequins: Echoing the shimmering embellishments of haute couture, this dazzling creation uses raised hand-engraving, translucent enameling in red-to-burgundy gradients, and gem-setting to recreate the effect of light dancing on sequined fabric. The meticulously detailed dial transforms reflections and textures into an ever-changing display of brilliance.
An Exquisite Movement, A Masterpiece in Itself
Beyond the artistry of its dials, TAOS extends its philosophy of uncompromising craftsmanship to the movement itself. Each piece is powered by the exclusive VOP318 caliber, developed in collaboration with Swiss movement specialist Télôs. Designed as a canvas for the most intricate engraving, the movement requires over 150 hours of hand finishing, ensuring that every component is as visually stunning as the dial above it.
From bridges adorned with finely engraved patterns to the oscillating weight finished in the finest Geneva watchmaking tradition, every detail of the movement reflects the commitment to horological artistry that defines TAOS.
Geneva: The Cradle of Métiers d’Art
For centuries, Geneva has been the epicenter of artistic watchmaking, home to master engravers, enamellers, and gem-setters. TAOS stands proudly within this lineage, embracing the time-honored techniques that have made Geneva synonymous with haute horology. The brand was born from the shared vision of Olivier and Dominique Vaucher and Olivier Gaud, united by their dedication to preserving and advancing the art of watchmaking.
As TAOS enters its second year, it continues to redefine the boundaries of what is possible in horology. Each timepiece is not just a watch but a living work of art, a tribute to the artisans who dedicate their lives to perfection. TAOS is not about timekeeping; it is about capturing the essence of beauty, creativity, and craftsmanship in its purest form.
With its latest collection, TAOS confirms its place among the elite of haute horology, where tradition meets innovation, and craftsmanship becomes timeless artistry.
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