THE JIL SANDER+ FALL /WINTER 2024 CAMPAIGN

The sounds of nature, mindfulness and harmony. The Jil Sander+ Fall/Winter 2024 collection is crafted for a life in natural surroundings, featuring functional pieces for both men and women, or unisex, that seamlessly complement Lucie and Luke Meier’s main Jil Sander collections. These elevated garments, created from fine materials with meaningful details, merge versatility, technical precision, comfort, and a high level of aesthetic refinement.

To capture the spirit of the season British photographer Nikki McClarron lenses intimate moments, focusing on gestures within natural landscapes, harmonizing the subjects’ character with their environment, and reflecting the surrounding hues in the clothing. Every detail is textured and rich with subtlety. A delicate, personal story unfolds through individual images and figures, drawing inspiration from nature.

Creative Direction: Lucie and Luke Meier Art Direction: Heiko Keinath Photography: Nikki McClarron
Film: Stephen Kidd

Casting: Julia Lange Casting
Hair: Daniela Magginetti
Make-up: Michiko Ikeda
Models: Mila van der Horst, Junyeong Bae

ABOUT JIL SANDER

JIL SANDER is the epitome of modernity and sophistication. Its unconditional dedication to design combines elegance and purity with innovative materials and exceptional quality. The refinement of cuts, the play on contrasts, and the perfection of details give form to an approach to fashion defined by deliberation, rigour, and artistry.

Under the Creative Direction of Lucie and Luke Meier since 2017, the Milan-based brand pioneers a modern conception of luxury, building on a legacy of minimalism with sensuality and craft. Collections for women and men include ready-to-wear, shoes, handbags and accessories.

The brand was established in 1968 by Mrs. Jil Sander and it was acquired by the OTB Fashion Group in 2021. Jil Sander is present worldwide through its network of around 70 boutiques and JilSander.com, as well as available in over 300 select multi-brand retailers.

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