THE PRADA WISH BAG RETURS TO THE RUNWAY

The drawstring pouch, an item of archetypal simplicity, returns in the Prada Spring/Summer 2026 show as an emblem of subverted elegance — a gesture that challenges the codes of the evening accessory and rewrites them with radical intent. Prada reframes what is considered precious, moving it away from rigid norms toward a liberated attitude: the pouch becomes a symbol of vitality — spontaneous, instinctive, alive.

Crafted in couture materials — lustrous silk duchesse, ultra-soft nappa, and fine hand-quilted satin — and also interpreted in the iconic Re-Nylon, the Prada Wish bags convey beauty that is at once understated and sensuous. Fabrics traditionally drawn from the world of occasion wear are reimagined with an unconventional logic: rather than structuring the object, they envelop it; rather than dictate, they frame it. Cinched with slender drawstrings and marked by a discreet logo, the Wish bag embodies a luxury that does not impose, but invites interpretation.

The soft, unstructured shape is suggestive of a distinctly Prada paradox: an absence that becomes narrative, a minimal form that holds layers of meaning. More a conduit for attitude than a decorative ornament. It is the radical elegance of non-conformity, made sensual through an expressive palette: petal, cacao, whisky, hematite, moss, lilium, granite, honey, brandy. A chromatic range that feels emotional rather than merely visual. To carry the Wish bag is to perform a gesture of ease, so deliberate that it needs no emphasis to convey its rarity. For Prada, evening dressing is never a matter of protocol, but an act of subtraction that becomes imagination — intimate, sophisticated, and finely subversive.

 

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https://www.prada.com/

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