Tommy Hilfiger introduces the TOMMY JEANS Fall 2025 campaign and collections—including a coveted Tommy Girl capsule—where nostalgia meets newness with freedom, confidence and expression. The campaign celebrates New York City not as a backdrop but as a co-star, alongside a dynamic roster of trailblazers who bring the collections to life with a contemporary attitude.
“This season features New York City in a way that only TOMMY JEANS can capture it: bold, diverse and inviting,” said Tommy Hilfiger. “We’ve fully embraced our heritage of reinventing classics for today’s tastemakers, to push boundaries with fresh creativity and self-expression. The spirit of TOMMY JEANS is about owning your individuality and putting your twist on tradition, in a way that excites and inspires across generations.”
Captured by photographer Clara Balzary and styled by Margherita Moro, the campaign moves through New York’s boroughs with unfiltered authenticity and flashes of city hustle are raw and real. It features the cultural shapers and influencers who first appeared in Tommy Girl’s Spring 2025 campaign: TOMMY JEANS brand ambassador Jang Won Young, alongside Samara Cyn, Lindsay Vrckovnik and Eniola Abioro. To showcase TOMMY JEANS menswear, they’re joined by Valentino Bonaccio, Phil Soda and Ivan Wang, who each bring their own energy that’s distinct and dynamic.
The TOMMY JEANS Fall 2025 collection delivers a seasonal refresh that blends heritage and newness. Denim leads the lineup with clean, confident styles made to wear every day, updated in lived-in tones and vintage fades, while cozy textures of corduroy, plaid, teddy and soft knits layer easily as the weather shifts. Shackets, puffers and easy outerwear bring versatility, while party-ready styles — from overdyed black and studded denim to micro-minidresses and statement winter boots — add bold energy for going out. This season is punctuated by the second chapter of Tommy Girl, with gender-inclusive pieces that play on contrasts of prep and street, past and future, designer and DIY.
The Tommy Girl capsule is the second to launch this year, following the celebrated reboot of the collection in Spring 2025. Originally introduced as a fragrance in the ‘90s, Tommy Girl quickly became a pop culture touchstone, with iconic campaigns that captured a bold new kind of American cool. Today, that vibrant ethos evolves while embracing the brand’s rebellious spirit at heart—still rooted in culture, music and style, but pushing the conversation forward for a new era.
The TOMMY JEANS and Tommy Girl Fall 2025 collections launch globally on October 8, 2025, in stores, on tommy.com and via select wholesale partners.
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