Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces an elevated expression of style for women spearheaded by style icon JISOO as the face of Spring 2025.
Dressed in softly tailored prep classics, JISOO brings a natural sophistication to the brand’s classic American style, proving that confidence is best expressed in the most understated ways.
“My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey,” said JISOO. “This collection blends American heritage with refined simplicity, and makes me feel comfortable, empowered and completely myself. I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It’s been a joy to bring that spirit to this campaign.”
“I have always been inspired by the women redefining culture, and JISOO is the perfect embodiment of this movement,” said Tommy Hilfiger. “She is a modern entertainment icon who radiates confidence, positivity, and effortless charisma. JISOO brings fresh, global perspective to our Americana style, making her the ultimate Tommy woman for today.”
Wearing pieces from both the Spring 2025 collection and Sofia for Tommy, a co-created capsule with style icon Sofia Richie Grainge, JISOO showcases the range of elevated TOMMY HILFIGER essentials. Nods to Tommy Hilfiger’s deep-rooted love for the nautical lifestyle shine through in Breton stripes across a classic Henley top and flared mini-skirt, and gold buttons on a cropped navy blazer. The focus shifts towards more fluid silhouettes, as tailored classics sit with their lines softened to achieve a relaxed, oversized fit. It’s modern prep for today’s woman – timeless and confident with a refined twist.
Blending a powerful presence with unshakable composure, JISOO joins Sofia Richie Grainge in setting the tone for a new era of style for TOMMY HILFIGER womenswear. She returns for her third TOMMY HILFIGER campaign having joined the Tommy Family as Brand Ambassador for Fall 2024 and headlining Lunar New Year the same year. One of the most well-known stars of the 21st century, JISOO debuted with K-Pop supergroup BLACKPINK, before forging a remarkable career as a singer and actor. The pop culture icon attended the TOMMY HILFIGER Spring ’25 show at NYFW and continues to broaden her influence with a role in 2025 K-Drama Newtopia.
The Spring 2025 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season.
For more information please visit https://ch.tommy.com/
