Vispring, the world’s premium luxury bed and mattress maker with over a century of heritage in handcrafted sleep solutions, announces a comprehensive brand refresh alongside the prestigious opening of its first Milan showroom. This dual announcement represents the most significant transformation in the company’s 124-year history, reinforcing Vispring’s commitment to expanding its international presence while honouring its storied past.
Vispring announces the grand opening of its prestigious new Milan showroom. Situated in the city’s exclusive design district at Via Visconti di Modrone 8, the new space represents a landmark moment for the renowned British brand with its first standalone store in the heart of the design capital of Italy.
Opened in April with an official launch alongside Milan Design Week, the showroom invites discerning clients to immerse themselves in an unparalleled world of bespoke sleeping excellence. Each meticulously crafted bed and mattress embodies Vispring’s century-old commitment to unrivalled comfort, precision engineering, and luxurious design.
“Milan represents the perfect canvas for our bespoke sleeping solutions,” said Martin Gill, Managing Director of Vispring. “The showroom signals Vispring’s commitment to expanding its international presence and connecting with sophisticated global consumers who demand the highest standards of sleep comfort.”
The Vispring Milan showroom presents its premium range across two floors, featuring new collections including the Diamond Majesty Topper with nine layers of natural fibres and the British wool Luxury Wool Duvet Range that prevents cold spots. At Salone del Mobile, the brand unveils its Wool Collection with 25 new textiles spanning silken Satin to textured Wool Bouclé in natural hues.
Global brand refresh
Vispring, the prestigious British luxury bed maker with over a century of heritage in handcrafted sleep solutions, announces a comprehensive brand refresh that honours its storied past while embracing contemporary luxury sensibilities.
The refresh represents the most significant evolution in the company’s 124-year history, encompassing a refined visual identity, expanded product offerings, and enhanced retail experiences that speak to today’s discerning luxury consumers while maintaining Vispring’s uncompromising standards of craftsmanship.
Key elements of the refresh, launching at Salone del Mobile, include:
- A refined visual identity with new imagery, brand tagline, brand pillars and messaging that will be rolled out in across all communication, social media, print and digital advertising and brochure.
- Digital integration – New global, customer first website, educating our consumers in the Vispring legacy, craftsmanship and journey to purchase with spotlights on our global flagship stores.
- Enhanced retail experiences and a refreshed point of sale offering. An evolution of Vispring’s current point of sale design, new store style guides and concepts will be showcased at Salone del Mobile and the new Milan flagship store. These will be rolled out across 2025 in all new store designs including upcoming flagship stores launching in New York, Dallas, Washington DC and Denver.
- Enhanced sustainability focus – A continued dedication to sustainable practices in our manufacturing process and use of the finest natural materials.
” At Vispring, we believe a bed is more than just a place to sleep, it’s the heart of your home. This refresh is a celebration of Vispring’s legacy as a leading luxury bed brand and to meet the expectations of modern luxury consumers who seek both heritage and innovation,” said Clare Schifano, Global Marketing Director at Vispring. “At its core, Vispring is more than a brand, it’s a community bound by an unwavering commitment to excellence, care, and craftsmanship. Our English heritage reflects London’s refinement while remaining deeply connected to our Plymouth workshop. This is a legacy built on passion and dedication, passed down through generations.”
New product innovation
The global brand refresh presents the brand’s latest innovations, featuring the exquisite Diamond Majesty Topper – a masterpiece of luxury craftsmanship with nine meticulously layered natural fibres including Shetland wool, Royal Alpaca, cashmere, and Austrian Moosburger® Horse Tail, all enclosed in Belgian damask with Merino wool borders—alongside the exceptionally breathable Luxury Wool Duvet Range, filled with 100% British wool in a revolutionary quilt-free design that prevents clumping while providing perfect temperature regulation year-round in both light and medium weights, with these premium sleep essentials complemented by made-to-measure beds that showcase the brand’s unwavering commitment to personalised luxury, innovative sleep technology, and sustainable practices through ethically sourced materials and time-honoured craftsmanship techniques.
Celebrating an unwavering commitment to the world’s finest natural materials, Vispring proudly unveils its new Wool Collection of fabrics at Salone del Mobile. This global launch presents 25 new textiles that showcase premium wools in a sophisticated spectrum of natural and warm hues. From the silken touch of immaculate Satin to the irresistible texture of plush Wool Bouclé, this curated collection offers discerning clients a range from refined plain finishes to subtle patterns, distinguished Tweeds, and timeless Herringbone designs.
“In today’s world, true luxury must also be responsible,” notes Claire Schifano, Global Marketing Director at Vispring. “Our customers can sleep soundly knowing these products are not only exceptionally comfortable but also aligned with their values regarding environmental stewardship and ethical production.”
Global expansion
The Milan showroom opening is part of Vispring’s broader global expansion strategy. The company has recently launched new flagship stores in Melbourne, Singapore and multiple Chinese cities including Ghangzhou, Ningbo, and Fuzhou. New key partnerships have been identified in Europe and the Middle East, with significant expansion planned in the US, where five new flagship stores are slated to launch in 2025 in Orange County, NYC, Dallas, Denver, and Washington DC.
Vispring is also the chosen bed supplier to some of the most luxurious hotels in the world, ensuring their visitors the very best sleep. Vispring mattresses are featured in hotels including The Dorchester London, Beverly Hills Hotel, Hotel Principe di Savoia, Breakwater Bellagio, Tonnara di Scopello, BVLGARI Hotel Beijing and Hôtel Particulier Villeroy, as well as aboard luxurious Princess Yachts and Gulfstream Jets.
Uncompromising craftsmanship
Since pioneering the world’s first pocket-sprung mattress in 1901, Vispring has been handcrafting beds with the finest natural materials and the expertise of artisans whose techniques have been passed down through generations. Each Vispring mattress is made with individually pocketed springs arranged in a unique honeycomb design to cradle the body and provide exceptional support.
Mattresses are upholstered using specially selected natural fibres, including silk, mohair, cashmere, bamboo, Platinum Certified British fleece wool and Real Shetland Wool. These materials ensure every Vispring mattress is hypoallergenic, breathable, and offers a fresh and hygienic sleeping environment.
Each mattress is side-stitched by hand to enhance its strength and ensure the entire surface provides support while delivering unmatched comfort. Working with interior designers and customers to make beds tailored to individual needs and styles, Vispring offers a bespoke experience with a wide selection of headboards, divan bases, and more than 100 fabric coverings available.
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