DKNY announces a bold, exciting partnership, introducing Hailey Bieber as its new global face. The collaboration marks a fresh chapter for the brand, rooted in New York street style and redefined through Hailey’s lens: timeless, self- assured, and effortlessly cool.
A modern-day muse and force of nature, Hailey brings a unique blend of quiet confidence, creative vision, and intuitive style that resonates worldwide. As a successful entrepreneur, model, new mother, and undeniable fashion force, she seamlessly bridges worlds — fashion and art, business and glamour— while remaining true to herself.
Throughout the campaign, Hailey’s personal style takes center stage. Each look captures her instinctive sartorial sensibility to mix past and present, pairing reimagined classics from the DKNY est. 1989 capsule with modern silhouettes from the seasonal collection.
“We are excited to have Hailey as the global face of DKNY. Beyond her phenomenal success story, she has an aspirational yet relatable style that captures our brand ethos. Hailey gives off incredible energy through her attitude and style that captures the spirit of New York.” Says Jeff Goldfarb, Executive Vice President of G-III Apparel Group.
A structured black blazer layered over a crisp white shirt—and relaxed denim paired with chunky loafers captures the essence of off-duty style. A varsity jacket reworked in neon-accented lettering hints at nostalgia with a streetwise touch. A slouchy denim jacket with jeans radiates lived-in sensuality, while an oversized Glen plaid blazer styled with sculptural layers reinvents modern tailoring with Hailey’s signature twist.
Voluminous outerwear contrasts with body- contoured pieces, creating a sense of laid-back allure. On Hailey, a deep black faux fur coat and a sleek brown leather bomber read as polished street style essentials.
She moves seamlessly between key accessories for the season — the new Hadlee Bag, The Paula Commuter Tote, and the archival Chana ’89 bag — each one a statement in its own right. Finishing the look is the ultimate New York emblem: the New York YankeesTM cap, reimagined in an official collaboration featuringthe DKNY logo.
Photographed by Mikael Jansson in a warehouse space that plays into the city’s raw, industrial aesthetic, the campaign highlights how Hailey extends the original DKNY attitude into today. Pops of the brand’s signature iconic Taxi cab yellow color appear throughout the campaign to connect it to the original brand DNA.
Jacki Bouza, SVP of Global Marketing and Communications at G-III Apparel Group, says, “DKNY’s Fall 2025 campaign starring Hailey captures the brand’s timeless and iconic style, bringing New York’s energy to audiences globally. Launching today on @DKNY social channels, the campaign will debut worldwide through a diverse media mix, leading with impactful social, digital, premium outdoor, print and influencer partnerships.”
The Fall 2025 collection is available to shop globally on DKNY.com and in select retailers.
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