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Levi’s® and Emma Chamberlain – It’s Giving Season Campaign

Celebrating the act of giving is what the holidays are all about. Giving time, giving love, and giving iconic gifts that will last this season and beyond. To celebrate the holiday spirit and the unique joy of giving the perfect fits, the Levi’s® brand has deepened its partnership with Emma Chamberlain – the beloved multi-hyphenate creative, style expert, and Levi’s® lover – for the new It’s Giving Season campaign as well as the creation of the Emma’s Edit: The Gift Guide. Crafted with Emma’s distinct taste as a contributing Creative Director, It’s Giving Season features the launch of the new Ribcage Bells, new cozy sweaters, and Emma’s Edit Gift Guide.

The It’s Giving Season campaign introduces Emma’s new favorite flare, the Ribcage Bells, where Levi’s® highest high rise meets a vintage wide leg. A new take on a modern classic, the Ribcage Bells lean into the Levi’s® ‘70s heritage for bottoms with both attitude and versatility. The Ribcage Bells sit high on the waist, ease through the legs, then flare out wide for an authentic look and feel. With a sleek zip-fly, the Ribcage Bells are offered in a range of colors and washes, including a sharp black, jewel-tones, and even corduroy. Whether you wear them with an oversized sweater or a white tee, there’s no wrong way to style Emma’s go-to holiday denim.


It’s Giving Season campaign also features the Rae Sweater and Betty Cardigan, ideal tops for the cozy and casual home-for-the-holidays style. The Rae Sweater is perfectly textured and perfectly oversized, yet still polished white the Betty Cardigan offers a stylish yet wildly comfortable later for staying cozy. The Rae Sweater and Betty Cardigan can be paired with the new Ribcage Bells for peak holiday style.

“After the incredible experience launching our cherished collaborative collection, I’m so excited to be a part of Levi’s® It’s Giving Season campaign,” said Emma Chamberlain. “I adore the nostalgic ‘70s flare of the new Ribcage Bells, and paired with the Rae Sweater and Betty Cardigan, everything is so cute, comfortable and cozy. There are so many perfect styles for the holiday season. I also had way too much fun curating my gift guide with all my favorite Levi’s® pieces in one spot so you can find timeless pieces for the people you love (or yourself… obviously).”


As part of It’s Giving Season campaign, Emma and Levi’s® have created Emma’s Edit: The Gift Guide, a one-stop gifting shop. From handpicked classics to cozy head-to-toe all approved by Emma, Emma’s Gift Guide features her direct point of view on her favorite Levi’s® pieces of the season and how to give the gift of timeless style. Additionally, Emma and Levi’s® are celebrating the It’s Giving Season campaign with the release of a new pearlescent Trucker Jacket and Icon Skirt, a metallic remix of classic Levi’s® garments.

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