ELLE, the iconic global lifestyle and fashion brand, continues its international expansion in the branded residential sector with the launch of two new ELLE Residences in São Paulo, Brazil; Casa ELLE in Brooklin and ELLE Collection in Boa Vista. The developments mark ELLE Residences’ debut in South America and a bold new chapter in the brand’s vision for immersive, design-led living.
Created in partnership with Meira Mattos, one of Brazil’s leading real estate developers, the projects will be realised under a licensing agreement with Lagardère News, owner of the ELLE brand. The residences will be brought to life by The One Atelier, globally renowned for translating luxury brands into design-led branded real estate, and ARQUINAUT, the international studio that has helped define the ELLE Residences concept globally.
Situated in the upmarket and cosmopolitan neighborhood of Brooklin, Casa ELLE will offer a contemporary urban retreat defined by sculptural forms, organic materials and open, expressive interiors. Inspired by Brazil’s raw beauty and bold soulful culture, the designs will cohease structure and sensuality, channeling the confident energy of ELLE and the unique rhythm of the city.
Located in the lush, tree-lined district of Boa Vista, ELLE Collection will offer a limited series of stunning homes that celebrate craft, culture and high-end tropical living. Drawing from a palette of natural materials and local artistry, the residences will become an ode to expressive minimalism, anchored in exotic palettes.
Constance Benqué, CEO of ELLE International and Lagardère News commented:
“We are proud to bring ELLE’s distinctive lifestyle vision to São Paulo, a city renowned for its cultural richness, creativity, and energy. These two new projects mark an exciting step forward in the global evolution of our brand. By blending fashion, style, and flair with architectural excellence and hospitality, we found in Brazil’s vibrant spirit the perfect backdrop for our next destination.
Our partnership with Meira Mattos is built on a shared ambition: to redefine branded living in São Paulo through innovation, sustainability, and forward-thinking design — all infused with an unmistakably local character.”
“São Paulo is a city that thrives on culture, style and modernity and we are delighted to partner with ELLE Residence who share our values and focus on quality,” said Bruno Meira Mattos, Founder & CEO of Meira Mattos. “Through this unique collaboration, we will create beautiful spaces that deliver a celebrated lifestyle, hospitality and wellness offering which is set to become Brazil’s most sought-after address.”
Designed as sanctuaries within the urban fabric of the building, the residences will offer curated amenities such as wellness studios, rooftop lounges, co-working spaces and elegant interiors defined with fluidity, expert craftsmanship and global sophistication.
Michele Galli, CEO of The One Atelier commented: “These exceptional São Paulo projects reflect ELLE’s bold editorial identity while staying deeply attuned to the local context. Our design approach is inspired by the world-famous Brazilian verve, resulting in residences that bring a unique energy and sense of place. The new developments will blur the lines between private member clubs, wellness hubs and the home, with exceptional hospitality services and experiences to rival the best clubs in the world. We’re proud to continue our global collaboration with ELLE on these incredible São Paulo projects.”
This dual launch comes at a time of renewed optimism and momentum in the Brazilian real estate market. The country is experiencing one of the fastest growth rates in the global luxury residential sector, with demand for branded real estate also on the rise. São Paulo, with its dynamic urban footprint, unique culture and history and growing luxury buyer base, stands out as a top-tier location for international real estate investment.
Sales timelines and further architectural details will be announced in the coming weeks. ELLE Residences’ new projects in São Paulo represent the next phase of the brand’s international expansion. The projects will bring together design, culture and community in the heart of South America’s most dynamic and exciting metropolis.
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