AWAKE, at the vanguard of young French indie watch brands, presents its first permanent collection: four new models with dials crafted using the centuries-old technique of ‘Son Mai’ – the Vietnamese art of sanded natural lacquer, magnified by the subtle application of pure silver leaf.
Celebrating its 5th anniversary, AWAKE sets a major milestone with its inaugural permanent collection: a world first, combining two Métiers d’Art, a luminescent innovation, and a Swiss movement – all for under 2,000 euros.
French creativity, Swiss watchmaking excellence and Vietnamese ancestral art – AWAKE combines the quintessence of traditional art and contemporary watchmaking in an unrivalled value proposition.
