Guebly’s timepieces are known for their outstanding craftsmanship and finishing,
combining elegance with an understated design that makes them ideal for daily wear.
The creation of Guebly watches is enriched by partnerships with renowned workshops like Voutilainen & Catin, master hand-finisher Nathalie Jean-Louis, and celebrated watchmaker and winner of the F.P. Journe Award, Thomas Aubert.
After the success of its ‘Prologue’ model among discerning collectors, the independent watchmaker Guebly is excited to announce its arrival in the Middle East, with the opening of its first point of sale in Dubai in partnership with Perpétuel Gallery.
Located in the heart of the Dubai International Financial District, Perpétuel is renowned for its deep expertise in independent watchmakers, making it the perfect partner for Guebly in a region where clients seek both innovation and timeless design.
Founded by Hamdan Bin Humaid Al Hudaidi, Perpétuel has quickly established itself as a premier destination for collectors, offering unique pieces and exclusive collaborations with independent watchmakers, who may be lesser-known but are revered for their creativity and craftsmanship.
The boutique’s contemporary setting is admired for its meticulous attention to detail and expertise in curating high-quality watches. Its ability to offer bespoke experiences aligns perfectly with Guebly’s philosophy of delivering timepieces that are substantial in horological terms, yet effortless to wear. These creations blend exquisite finishing with contemporary classic design, catering to the discerning tastes of Middle Eastern collectors.
Hamdan Bin Humaid Al Hudaidi, Founder of Perpétuel, said: “We are honored to welcome Guebly into our collection, as the brand embodies the very essence of artisanal watchmaking. This partnership offers a unique opportunity to introduce our clients to timepieces that balance exceptional craftsmanship with a refined, elegant design that makes it a perfect for everyday wear.”
Adnane Kerd, Founder and CEO of Guebly, added: “We’re thrilled to open our first retail space in Dubai with Perpétuel. Hamdan’s expertise and passion for independent watchmaking make him the ideal partner for our expansion into the Middle East, where there’s a growing appreciation for high-end, elegantly designed watches.”
This boutique marks the second milestone of Guebly’s expansion, following the brand’s in the UK with The Limited Edition. With this opening, Guebly continues to build its network of exclusive retailers, reinforcing its presence in key strategic markets. The brand’s future in Dubai looks bright, with exciting prospects for further growth in this dynamic region.
