Hourglass Cosmetics announces the worldwide launch of Illusion Luminous Glow Foundation SPF 30, a breakthrough formula that fuses high-performance makeup, skincare, and innovation. Designed to perfect, protect, and visibly lift skin in as little as 14 days, Illusion is the only SPF 30 foundation clinically proven to deliver both instant radiance and long-term skin improvement.
“Illusion Luminous Glow Foundation SPF 30 truly changes the way skin looks and feels,” said Katie Jane Hughes, celebrity makeup artist. “It gives that immediate, radiant glow we all want, and what I love most is how it keeps improving the skin over time. It’s not just foundation, it’s skincare, light, and artistry all in one. Hourglass has created something that lets you build the finish you want whilst keeping the complexion fresh, luminous, and real.”
A FOUNDATION BEYOND EXPECTATION
Illusion Luminous Glow Foundation SPF 30 is powered by Advanced Hydra-Smooth Technology, with hyaluronic microspheres that activate upon contact with the skin to lock in hydration. The creamy, moisturizing formula melts seamlessly into skin for smooth, even coverage with a radiant finish that lasts up to 12 hours. Transfer-resistant and crease-resistant; it won’t oxidize or settle into fine lines.
Available in 32 luminous shades, Illusion delivers customizable medium coverage that looks natural, feels weightless, and protects with broad-spectrum SPF 30. Clinical results show visible improvements in skin over time:
• Instantly: 93% said skin tone looked more even and imperfections were reduced
• After 12 hours: 93% said skin looked smoother and healthier all day
• After 2 weeks: 100% said skin felt more moisturized and 93% reported refined, healthier-looking texture
ANY TIME. ANY PLACE. ANY WEAR.
Hourglass continues its commitment to high-performance, radiant complexion, crafted through the lens of innovation and the modern traveler’s lifestyle. This launch is the next chapter of the Hourglass ANY TIME. ANY PLACE. ANY WEAR. campaign, and builds on the glowing complexion narrative introduced this summer. At the heart of the campaign is the concept of destination, with glowing skin that looks radiant and perfected wherever life takes you. Complementing the foundation, the travel-ready complexion capsule continues to evolve, combining effortless portability with innovative essentials.
THE GLOBAL COMPLEXION DESTINATION
The Hourglass Complexion Destination represents a new era of luxury experiences, bringing the world of high-performance makeup and innovation to life through a series of immersive global events. Designed as a traveling expression of the brand, each destination offers consumers the opportunity to explore Hourglass complexion icons, discover exclusive new launches, and experience personalized shade-matching consultations in a luxurious, interactive setting.
Guests will also have the opportunity to shop limited-edition releases – including Ambient Lighting Edit: Charms, the customizable palette experience typically available only at Hourglass Flagship in New York City and Selfridges London.
These global activations will debut across key cities including New York, Paris, Abu Dhabi, Sydney, and Shanghai, creating a connected journey of discovery that celebrates beauty without compromise. Each location will capture the essence of The Hourglass Complexion Destination – a space where innovation meets indulgence, and where every encounter brings the transformative world of Hourglass closer to consumers around the world.
All products mentioned are available at hourglasscosmetics.com, Hourglass retail locations and select global retailers from January 16, 2025.
For more information please visit:
https://www.hourglasscosmetics.com/
