As part of its partnership with UNICEF*, Louis Vuitton presents the new 2025 Silver Lockit collection, created in collaboration with House Ambassador, Felix, who is also a UNICEF Goodwill Ambassador for Korea. This latest edition is yet another demonstration of Louis Vuitton’s devoted commitment to help the most vulnerable children.
Like the preceding designs, the new collection features the iconic miniature lock,
now engraved with a blue heart and the word “DREAM,” evoking the importance and power of dreams, which is particularly meaningful to the artist. It symbolises children’s fundamental right to grow up in good conditions and pleads for a better world where children can grow, learn and be protected to fulfil their potential. The collection, in certified recycled silver, includes an earring, a bracelet available in either a silver chain or cord version, and a pendant. This year, the cord bracelet is available in four colours – yellow, blue, pink and black – as is the pendant, which
also now has a longer chain.
This latest collection combines the heritage of the House with the artist’s inspiring message. The Silver Lockit, hanging from a cord or chain, is a nod to the lock on the iconic Steamer bag introduced in 1901.
“The main message behind the Silver Lockit collection is to connect people. We designed a heart, recalling the way that I draw hearts for fans. We added the word ‘DREAM’
on the side, to represent the shared aspirations that connect us with our fans (STAY).
I believe the Silver Lockit perfectly captures the essence of love.” says Felix, member of the K-pop group Stray Kids.
Louis Vuitton and UNICEF (the United Nations Children’s Fund) came together in 2016 to create an ambitious, innovative and inspiring partnership that supports the most disadvantaged children around the world. The LOUIS VUITTON for UNICEF partnership aims to raise awareness on children’s rights and raise funds to support UNICEF’s programmes, responding to children’ needs, protecting them and guaranteeing their rights. In 2024, Louis Vuitton supported programmes in Madagascar, Guatemala, Haiti and Vietnam.
Since the two entities joined forces in 2016, Louis Vuitton has raised more than
$24 million for UNICEF through sales of the Silver Lockit collection, a design which is updated each year. For every Silver Lockit cord bracelet or earring purchased, $100 is donated to UNICEF, while $200 is donated for the purchase of each Silver Lockit silver bracelet or pendant.
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