Louis Vuitton reveals the first campaign of La Beauté Louis Vuitton showcasing its inaugural makeup collection created by Dame Pat McGrath, Cosmetics Creative Director.
Captured by Steven Meisel and directed by Damien Krisl, the debut campaign stars House Ambassador leading Korean actress and model Hoyeon, alongside models Ida Heiner, Chu Wong, and Awar Odhiang, embodying Louis Vuitton’s vision of femininity and empowerment. The campaign showcases the vivid palette of the collection, as an invitation on a journey through surreal destinations. The backdrop of the campaign blurs the lines between reality and dreams, against crimson vivid deserts and a light-pink lake.
Redefining beauty as a lifestyle, an experience and a dedicated artform, this collection sets a new standard in high-end beauty. The collection offers a range of 55 shades of LV Rouge lipsticks, 10 luminous expressions of LV Baume lip balms, and 8 chromatic harmonies of LV Ombres eyeshadow palettes. The products are formulated with high-quality ingredients and presented in sustainable and refillable packaging designed by Konstantin Grcic. Each piece embodies an object of desire, echoing the trunk-making heritage, artistry, and cultural vision at the heart of Louis Vuitton, infused with a signature McGrath twist.
The worldwide launch will be on August 29th, 2025 in a selection of Louis Vuitton stores and on louisvuitton.com following the worldwide digital pre-orders on August 25th.
For more information please visit:
