Three major new developments from Marina Rinaldi for SS 2026 mark the start of a rebranding process that will be implemented over time. The new brand logo and the MR monogram, designed to become a distinctive graphic element, are making their debut, just as the brand is choosing to present its different souls mixed together for the first time in its history.
Marina Rinaldi – “The Best of”, is a unique project designed to celebrate the brand’s values, based on constant attention to the multiple needs of women. And on the ability to build a direct, intimate, spontaneous relationship with customers. An exceptional moment, marking another significant milestone for the brand, alongside with the introduction of the restyled logo, eliminating the curl joining the two R’s. And while the graphic sign disappears, its curved lines remain as a reminder of the great history of Marina Rinaldi in the MR monogram, which will have the task of representing the brand’s universe, as in the images of social profiles or on the website. But also becoming all-over prints or an integral element for a variety of accessory categories, such as sunglasses, buckles, scarves.
With “The Best of”, all style departments coordinate to emphasize Marina Rinaldi’s common denominator of charme. And so iconic garments with different uses meet, pieces that can be perfectly mixed and matched because they are linked by the spirit of the brand, which makes attention to women and their world an art form.
The chromatic palette too, is designed to offer customers a harmony of colours where navy blue, leather and butter interact nonchalantly in the first part of the season, then give way to sage, white, and beige, interrupted by intense touches of fuchsia, red, and burgundy in the summer proposals.
In spring, the haut de gamme pieces in triacetate, one of the brand’s symbols, feature doublebreasted trouser suits with flowing trousers or gabardine trench coats. The most elegant proposals add polka dots to the organza shirt dress and play with the pleats of a knee-length dress. And then there are the comfortable and essential jersey and knit silhouettes, which alternate more figure-hugging shapes with looser fits. Meanwhile, the jeans feel comes from an exceptionally comfortable stretch cotton fabric with a denim effect, which guarantees thelooseness that best enhances the female body.
Linen, cotton, satin and silk georgette are the fabrics for the summer wardrobe, which complements more formal daywear proposals with flowing cape dresses, casual leisure robe manteaux and sophisticated beachwear proposals.
Again, Marina Rinaldi sets women centre stage, enhances the uniqueness of bodies that are different from each other but always wonderfully authentic and, thanks to its know-how and unparalleled craftsmanship, gives every woman the pleasure of being seen for exactly what she is.
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