I hope your week is starting off well. I am sharing with you, without embargo, some absolutely stunning images of Elon Musk’s mother, Maye Musk, who chose to wear the Vanguart tourbillon for a fashion shoot conducted two weeks ago. This marks the first time she has selected a Swiss high-end watch brand and the first time she has worn a tourbillon watch. The attached photos are unrestricted, with no embargo. They are available for publication or a fashion feature without any usage limitations.
Founded in 2017 by CEO, Axel Leuenberger, Chairman, Mehmet Koruturk, Chief Technical Officer, Jeremy Freléchox, and Creative Director, Thierry Fischer. The Vanguart teams combined collective and broad expertise has sparked a remarkable inception for the brand, showcased by the captivating debut of the Vanguart Blackhole in 2021 and the launch of the Vanguart Orb in 2024.
Axel Leuenberger is an accomplished watchmaker who built his career at Renaud Papi, working closely with Giulio Papi, as well as on innovative developments for prestigious brands like Audemars Piguet. With extensive experience in high-end horology, Axel is recognized for his technical expertise and leadership in the watch industry. And this is the first time Maye Musk has chosen a Swiss watch brand for one of her fashion shoots.
Today, Maye Musk continues to inspire across multiple industries, including fashion, business, and wellness. As an international icon, her influence spans decades, and she remains a celebrated figure for her intelligence, poise, and style.
For this shoot, Maye is seen adorned with a Vanguart watch, embodying both modernity and classic luxury. The watch, a symbol of fine craftsmanship and innovation, complements her effortless chic. The timeless design and attention to detail reflect Maye’s lasting impact on fashion and her enduring legacy.
Vanguart, a brand recognized for blending avant-garde design with technical mastery, has become synonymous with luxury and precision. By choosing to wear Vanguart, Maye Musk highlights the brand’s status in the world of haute horlogerie, where both tradition and innovation meet in perfect harmony.
