For the 2025 Festive Season, Messika unveils a multi-dimensional universe of celebration – in full motion. Revealing a cinematic tableau of kinship and shared joy, the scene is set in an artist’s Parisian apartment washed in Messika purple, rekindling the free-spirited elegance of the 70s, the decade that shaped Valérie Messika and her family’s diamond legacy. Released as part of Messika’s twentieth anniversary celebration, this festive campaign and window design crown a year-long journey and pay tribute to two decades of brilliance.
One evening during the holiday season, three icons step into frame, their presence setting the night in motion. Conceived by Ezra Petronio and brought to life through the lens of Oliver Hadlee Pearch, the campaign features Kate Moss owning the scene with effortless appeal. More than a muse, she is woven into Messika’s story, fronting its campaigns in 2020 and 2021, then creating her namesake High Jewelry line for the Maison. She now returns as both icon and accomplice, her presence carrying the quiet confidence of someone who celebrates by simply being, radiant and at ease in her own rhythm.
“From our first campaign to the High Jewelry collection we created together, Kate has always been an inspiration, she is a real muse for me. Her elegance feels instinctive and her spirit is fearless. She embodies everything I admire in a woman. She is timeless, radiant and free. At this memorable milestone celebrating twenty years of the Maison, reconnecting with Kate and her aura feels essential and meaningful.” – Valérie Messika
Georgia Palmer brings motion to the moment. Model and DJ, she embodies a new kind of elegance – expressive, instinctive, and alive with modern grace. She has carved her place as an icon of her generation, blurring boundaries between feminine and masculine codes with effortless, captivating ease. Confident, magnetic, and in constant flow, she carries the pulse of the now.
Jordan Barrett turns energy into connection. His charisma fills the frame with warmth, drawing others in and transforming elegance into togetherness. In his presence, movement slows into a moment of connection, grounded yet radiant. Kate, Georgia, and Jordan share a true friendship, bound by a shared story, each discovered at fourteen, each now emblematic of their generation.
Kate is captured in a Move Link necklace and bracelet, composed and luminous, each link glimmering with the warmth of winter gatherings. Fiery rings catch the light, reflecting the quiet joy of the season. Later, she appears in D-Vibes earrings and a necklace adorned with a pompom motif, a nod to the sparkle of a Christmas tree, paired with stacked Move Noa bracelets where chiseled gold and snow- set diamonds glide against her skin, tracing the rhythm of the night.
Georgia wears Imperial Move, her jewels shimmering with the serene brilliance of winter light, their pavé setting recalling the gentle fall of snow. Jordan wears Move Titanium, his pieces bringing strength and balance to the scene. Together, they complete the story – presence, movement, and energy intertwined in a shared spirit of celebration.
To mark its twentieth anniversary, Messika extends the festive spirit beyond the campaign imagery. Across boutiques worldwide, windows come alive in celebration, revealing a gâteau glazed in jewels and sculpted in Messika’s signature purple. Frosted with Move icons flowing like ribbons of light, it stands as a luminous tribute to twenty years of creativity and joy. Around it, suspended balloons evoke a sense of lightness and play, a joyful motif that continues into the campaign’s still-life visuals.
The still-life imagery transforms this spirit into abstraction, as Messika’s creations rest on resin balloons in violet and purple hues, in a play of light and reflection. Alongside, a series of 2D cartoon-inspired animations by Space Dawg Studio reimagines the Maison’s festive universe in motion, creating playful and poetic worlds where balloons turn into jewels, carrying the magic of the season with radiant whimsy.
“Looking back on twenty years, this campaign feels like a moment of gratitude. It celebrates the light, energy and emotion that have guided Messika since the beginning.” – Valérie Messika
More than a campaign, Messika’s Festive Season 2025 becomes a portrait of shared brilliance, where every gesture shines with the spirit of the season, where purple meets diamond and gold meets emotion.
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