Miu Miu launches its 2025 holiday campaign, shot by Angela Hill and featuring Gigi Hadid, Dede Mansro, Viola and Ju Xiaowen. They are seen gathering for the holiday season at an Elizabethan manor house in the British countryside. They encounter a place that feels new in their eyes, but that is layered with centuries of history and remembrance.
Captured on a Super 8 camera and photographed on film, the campaign upholds an authentic and tactile aesthetic. Ancient brick work and scarred stones evoke a marked and emotionally resonant contrast between the antique, in places ruined, splendor of the surroundings and the youth and pristine beauty of those who inhabit it. Here is a family mansion, revealed in its purest form, one that exists as a permanent expression of the majesty of time passing.
The contrasts that lie at the core of the Miu Miu name are integral: the effortless elegance and high spirits of the young women interacting are set against the stately grandeur of a monolithic stone fireplace: their attitude is as strikingly at odds with this backdrop as it is natural and spontaneous. A discreet sparkle lifts looks created for the festive season: crumpled and embroidered duchesse satin in soft shades, patchworked shearling, glitter and sequin embellished knits, liquid bias-cut satins, lingerie-inspired stretch georgette and ultra-feminine prints.
Signature moccasins, loafers, slippers and ballerinas are contrasted with knee-high stretch leather designs first seen on the Fall. Winter runway, ultra flat sneakers and pointed oe, grosgrain trimmed pumps with a high or kitten heel. Bags include the iconic Wander, Arcadie, Pocket, Beau, Solitaire and the backpack in classic colors and – for the holidays – seasonal red.
CREDITS:
Creative Director: Miuccia Prada
Photography: Angela Hill
Styling: Lotta Volkova
Cast: Gigi Hadid, Dede Mansro and Ju Xiaowen
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