REINTERPRETED IN NEW VARIATIONS, THE B9SS SUBLIMATE THE SILHOUETTES OF THE DIOR SUMMER 2024 MEN’S COLLECTION. FUSING DIOR’S ICONIC CODES WITH THOSE OF THE CHERISHED SKATEBOARDING UNIVERSE OF KIM JONES, THESE CREATIONS ARE REVEALED IN SIX BOLD VERSIONS, AVAILABLE FOR PRE-ORDER FROM JANUARY 23 TO FEBRUARY 7, 2024, IN THE UNITED STATES, CHINA AND EUROPE.
AN ASSERTIVE EXPRESSION OF DIOR STYLE, THEY ARE MAGNIFIED BY THE EMBLEMATIC LINES OF CANNAGE; IRRESISTIBLE GRAPHICS SKETCHED ON QUILTED MODELS IN LEATHER OR SATIN IN GRAY, BEIGE AND NEON YELLOW – A VIBRANT HUE TO BE DISCOVERED ONLY ON DIOR.COM – BUT ALSO ON THREE OTHER BEWITCHING RENDITIONS DRESSED IN TWEED AND ADORNED WITH THE ˝D, I, O, R˝ CHARMS REVISITED IN A REFINED SIGNATURE. MOREOVER, THE B9S PAYS TRIBUTE TO ANOTHER DIOR SYMBOL, THE DIOR OBLIQUE MOTIF – CONCEIVED BY MARC BOHAN IN 1967 – THAT PUNCTUATES THE LACES.
REFLECTING THE HOUSE’S SPIRIT OF INNOVATION, THESE EXCEPTIONAL ACCESSORIES* PROVIDE ACCESS TO A DIGITAL PRODUCT PASSPORT INCLUDING A CERTIFICATE OF AUTHENTICITY, VIA A PRIVATE PLATFORM THE NUMERIC KEY OF WHICH IS THE NFC CHIP EMBEDDED IN THE SOLE OF EACH RIGHT SHOE. WITHIN THIS EXCLUSIVE SPACE, THOSE INTERESTED CAN BENEFIT FROM EXTRA INFORMATION ON THE DIFFERENT STAGES OF MANUFACTURING, AS WELL AS PREVIEWS OF FUTURE SNEAKER LAUNCHES DREAMED UP BY KIM JONES. DIOR THUS ACTS AS AN INVENTIVE LABORATORY, IN CONSTANT MOTION, DEPLOYING COLLABORATIVE INTELLIGENCE IN QUEST OF GROUNDBREAKING
FIELDS OF POSSIBILITY.
A UNIQUE CONNECTED EXPERIENCE, PERPETUATING THE ART OF DETAIL AND EXCELLENCE DEAR TO CHRISTIAN DIOR
