Tiffany & Co. has revealed its latest campaign for the iconic HardWear collection, featuring actors Mikey Madison and Greta Lee alongside artist Anna Weyant. Captured through the lens of acclaimed photographer and director Harley Weir, the campaign explores the transformative strength of love—both personal and universal.
The imagery and short films spotlight the trio wearing signature pieces from the HardWear line, known for its bold industrial design and emotional resonance. Dressed in all black, each of the featured talents shares her personal interpretation of strength, reflecting the collection’s deep-rooted symbolism and Tiffany’s long-standing connection to empowerment and self-expression.
Mikey Madison appears in diamond-accented gold necklaces, earrings, and bracelets from the collection, stating: “When I’m questioning my own power, I think of things that seem fragile, but aren’t.” Greta Lee, styled in pavé diamond and gold designs, adds: “When a family’s love is unconditional, loving yourself is inevitable. Where love goes, strength follows.”
Artist Anna Weyant offers a reflective note: “I believe the people who hold onto joy, through everything, are the strongest people alive.” The campaign culminates in a unifying anthem film, where all three women merge their voices into a powerful ode to love’s enduring strength.
The campaign debuted on April 2 across Tiffany & Co.’s digital and print platforms, marking another compelling chapter in the brand’s evolving celebration of modern femininity and emotional storytelling.
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