Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces motorsports sensation Alba Hurup Larsen as the new F1 ACADEMY™ TOMMY HILFIGER driver for 2025, extending the brand’s commitment to champion women in motorsport.
At just 16 years old at the start of the season, Alba will be one of the youngest and most promising stars in F1 ACADEMY™ and is often called “the fastest girl in the world” by fans. In her debut season in 2025, she will race in a suit and car adorned with the brand’s iconic red, white and blue, symbolizing her role as a trailblazer in the sport.
“This partnership underscores our commitment to innovation and inclusivity in motorsports,” said Tommy Hilfiger. “With F1 ACADEMY™, we’re breaking barriers and paving the way for a more inclusive and dynamic future in racing. Supporting young talents like Alba Hurup Larsen motivates us to challenge limits and redefine possibilities within the sport.”
“I’m deeply honored that Tommy has entrusted me to fly his flag in the F1 ACADEMY” said Alba Hurup Larsen. “Having this support at such a pivotal stage in my career means the world to me. I’m excited to represent the TOMMY HILFIGER brand as we dream big, show what’s possible and drive change.”
“We are proud to have Tommy Hilfiger as an Official Partner,” said Susie Wolff, Managing Director of F1 ACADEMY™. “As an inaugural partner to F1 ACADEMY™ and a true first mover in blending lifestyle and motorsport, Tommy Hilfiger’s globally renowned brand values, commitment to innovation, and passion for driving change closely match our own. We look forward to seeing Alba racing in the brand’s unmissable signature colorway in 2025.”
