Automobili Lamborghini has introduced a significant refresh of its historic logo, a change that arrives more than two decades after the last update. This redesign aligns with a broader strategic shift towards sustainability and innovation, encapsulated in the brand’s mission “Driving Humans Beyond.” This mission reflects Lamborghini’s commitment to pushing the boundaries of what’s expected, embracing values of bravery, the unexpected, and authenticity.
The logo’s update is part of Lamborghini’s larger transformation initiative, Direzione Cor Tauri, which marks a new direction focused on sustainability and decarbonization. The aim is to forge a new pact with future generations, positioning Lamborghini as a beacon of innovation and sustainable progress. This initiative affects not just Lamborghini’s automobile lineup but extends to its corporate identity, impacting the company’s culture and values and their visual expression.
The redesigned logo, now in use across all official company channels, features a wider Lamborghini typeface and a minimalist yet bold color scheme. Black and white remain the primary colors, reflecting the brand’s distinct identity, while yellow and a new gold color serve as accent hues. This logo revision is part of Lamborghini’s distinctive brand identity and will be featured on future vehicles. Additionally, the iconic bull has been given a standalone presence on digital platforms, enhancing its visibility outside the traditional shield emblem.
The brand overhaul also introduces an official Automobili Lamborghini typeface, inspired by the angular lines characteristic of Lamborghini cars, and it will be used in company communications. A new set of icons, developed in collaboration with Lamborghini Centro Stile, will be uniformly applied across digital platforms for the first time, ensuring a cohesive brand experience.
In an era of rapid change, Automobili Lamborghini’s logo redesign signifies a forward-looking stance that blends innovation with determination. This strategic update complements the comprehensive changes of the Direzione Cor Tauri program, heralding a new chapter in the company’s legacy.