DoDo’s new Holiday Campaign, “Dreamers Shoot for the Stars”, was born from a rediscovered treasure in the brand’s archives: an old interview with Sergio Silvestris, the creative mind behind DoDo.
In that interview, Silvestris spoke about the precious importance of staying connected to one’s inner child: the only way to keep dreaming, imagining, and turning those dreams into reality.
That poetic vision now inspires a campaign that looks to the future while embracing DoDo’s most authentic origins: the childlike spark that dares to imagine the impossible — and then makes it real.
The Dreamers
At the heart of the campaign are four real-life dreamers who turned imagination into achievement, keeping alive that spark of childlike wonder within them.
- María Gabriela Navarro, an astrophysicist from Chile and Italian representative for NASA’s James Webb Space Telescope, who once dreamed of touching the stars and now explores their mysteries — just like the Planet Charm she wears, a symbol of ambition, light, and limitless curiosity.
- Fenet Merkebo, a model from Ethiopia, expresses herself through movement, fashion, and creativity — sharing her radiant energy and joy with the world, reflected in the Star Charm, an emblem of connection and harmony among all things.
- John Steiner, a magician raised between Paris and Barcelona, whose boundless imagination and charm invite us to believe in magic again — perfectly mirrored by the Moon Charm, a reminder to never lose sight of one’s inner mystery and wonder.
- Aida Caruso, an 88-year-old teacher and mother of three, embraces a new chapter as a model — radiating grace, vitality, and timeless passion.
Her personal constellation of charms combines different symbols from the DoDo Universe, each one telling a story of resilience, curiosity, and renewal: a celebration of the many lives we can live, at any age. Together, they show us that shooting for the stars isn’t just a dream: it’s a way of living.
A constellation of stories
Through inspirational portraits, product stories, and a playful narrative brought to life by sock puppets, the campaign celebrates the infinite power of imagination. DoDo charms become emblems of curiosity, identity, and holiday magic. They remind us that the dreams we once whispered under the stars can still guide us forward — urging us all to reach higher, shine brighter, and keep chasing the infinite.
The Dreamer’s Eye
Captured through the lens of Philippe Jarrigeon — acclaimed photographer known for his distinctive, playful visual language — the campaign unfolds in a vibrant, dreamlike atmosphere that blurs the line between fantasy and reality. Jarrigeon, who has collaborated with major international magazines and celebrities across fashion, art, and design, brings his unmistakable touch of irony and sophistication to the DoDo universe.
A Universe of Imagination
The boundless power of imagination is the same creative energy that animates DoDo Universe, the collection at the heart of the campaign. A dialogue between dream and design, Universe transforms celestial symbols — stars, moons, planets — into wearable icons that capture the wonder of exploration and the joy of discovery.
Crafted in 9K yellow and rose gold, and illuminated by brilliant-cut diamonds and glittering blue enamel, each piece radiates a subtle glow that feels both modern and timeless. The collection unfolds through delicate earrings and playful charms, designed to be mixed, matched, and layered on a light blue cord with silver end caps — a luminous thread that connects every element, creating a modular constellation of light and meaning.
Through their luminous simplicity and symbolic depth, the jewels mirror the campaign’s message: that dreaming, reaching, and reinventing ourselves is the most human form of creation.
For more information please visit:
