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S by Salanitro’ unveils its first jewelry collection 

Pierre Salanitro. The renowned gem-setter and partner to the world’s leading watch brands, is proud to announce the launch of its very first jewelry collection. Previewed at Geneva Watch Week, this collection will be on show at the ‘S by Salanitro’ Showroom, nestled in the heart of the Salanitro workshops. 

Inspired by the success of the first mask collection unveiled in 2023, this inaugural jewelry line embodies the artisanal excellence, creativity and refined aesthetics for which Pierre Salanitro is renowned. 

Each piece, whether necklace, ring, earring or bracelet, is meticulously crafted in gold and magnified by a dazzling interplay of diamonds and precious stones such as ruby, tsavorite or sapphire. 

Sublimated by the expertise of our gem-setters, engravers and jewelers, these jewels captivate with their beauty and sophistication. 

“Our passion for innovation and excellence is at the heart of everything we do,” says company founder Pierre Salanitro. “With S by Salanitro, we have created a brand that embodies our commitment to pushing the boundaries of our teams and offering objects that are different, singular, surprising yet refined and timeless.” 

Since its creation in 2023 in Geneva, the ‘S by Salanitro’ brand has rapidly established itself as a benchmark in the world of luxury, thanks to its bold and singular creations. This first jewelry collection, the fruit of three years of thought and hard work, marks a new stage in the brand’s evolution, testifying to its commitment to creating unique, precious pieces imbued with emotion and sophistication. 

About the brand ‘S by Salanitro’ 

Creativity and excellence at work: S by Salanitro is a brand that distinguishes itself by creating exceptional objects, designing and producing unexpected products with a strong, singular identity in the world of luxury. 

Aesthetic and cultural sensibility, knowledge of materials and precious stones, exceptional know-how stemming from the Métiers d’Art of jewelry creation in Haute Horlogerie, S by Salanitro is a Swiss brand based in Geneva created in 2013 by Pierre Salanitro, whose vocation is to surprise through dazzling and original creations. 

With each object, the teams put all their knowledge and virtuosity at the service of an exceptional final product, corresponding to the highest standards of connoisseurs and lovers of rare refinements. Initiating ambitious projects, sometimes through prestigious collaborations, each creation combines several skills to give birth to a dazzling work of art combining technical prowess, age-old mastery and contemporary inspiration. 

While haute horlogerie is the original core business of its founder, S by Salanitro explores new horizons, embodying his passion for unique, precious objects that are a source of emotion. 

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